Sale to Pamlico Capital

Technology & Services
Sale to Pamlico Capital

Summary

Baird served as exclusive financial advisor to Personify, Inc. on this transaction

About

Personify, Inc. (“Personify” or the “Company”), a portfolio company of Rubicon Technology Partners (“Rubicon”), was recently acquired by Pamlico Capital (“Pamlico”). Terms of the transaction were not disclosed.

Personify is a leading solution provider that empowers the best constituent-focused organizations to succeed. Personify offers products and services that enable organizations to acquire, engage and optimize relationships with their constituents. Personify captures and provides insight across all constituent interactions, allowing associations and nonprofit organizations to drive productivity and maximize revenue. The Company is based in Austin, Texas.

Rubicon Technology Partners invests in enterprise software companies with proven products and talented management teams to help grow and scale their businesses. Rubicon enables companies to adapt to the changing requirements of their businesses as they grow and scale using a proven set of proprietary processes, best practices and a portfolio-wide engagement model called RTP Change Management. With offices in Menlo Park, California and Stamford, Connecticut, Rubicon has over $850 million in cumulative capital commitments.

Pamlico is a private equity firm founded in 1988 that invests in lower middle market companies in the United States. Pamlico seeks control-oriented growth equity investments of up to $125 million alongside proven management teams in its target industries: business & technology services, communications and healthcare. Since inception, Pamlico has invested over $3 billion. Pamlico is based in Charlotte, North Carolina.
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Technology & Services
Sale to Pamlico Capital
Date
September 2018
Company
Personify, Inc.
Transaction
M&A
Sectors
Technology & Services
Target Location
North America
Acquiror Location
North America

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