Merger with Apple Leisure Group

Technology & Services
Merger with Apple Leisure Group

Summary

Baird served as financial advisor to The Mark Travel Corporation on this transaction

About

Apple Leisure Group and The Mark Travel Corporation (“Mark Travel” of the “Company”), two North American travel companies with premier brands offering a broad range of attractive travel and vacation experiences, have merged to create an integrated leisure travel and technology solutions company. Financial terms of the transaction were not disclosed.

Apple Leisure Group is a leading seller of all-inclusive vacation packages, with capabilities and expertise to deliver exceptional value to travelers, as well as distribution reach and resort management expertise for hotel owners. Mark Travel is a recognized leader of owned and managed vacation brands, including Funjet Vacations. Trisept Solutions, a sister company of Mark Travel widely recognized as providing industry-leading leisure travel technology, will also be part of the combined company.

The combined company will continue to operate the collection of brands offered by both Apple Leisure Group, Mark Travel and Trisept Solutions, and maintain principal executive offices in Newtown Square, Pennsylvania and Milwaukee, Wisconsin.

Apple Leisure Group distribution businesses, including Apple Vacations, Cheap Caribbean and Travel Impressions, will benefit from the integration of leading edge technology for travel merchandising and distribution solutions. Mark Travel’s tour businesses will also gain access to 52 high-end resorts and spas operating under the Zoëtry, Secrets, Dreams, Breathless, Now and Sunscape brands.
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Technology & Services
Merger with Apple Leisure Group
Date
May 2018
Company
The Mark Travel Corporation
Transaction
M&A
Sectors
Technology & Services
Target Location
North America

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