Majority Investment by 3i Group plc

Technology & Services
Majority Investment by 3i Group plc


Baird served as exclusive financial advisor to International Cruise and Excursions, Inc. on this transaction


International Cruise and Excursions, Inc. (“ICE” or the “Company”), a leading, founder-owned provider of travel-based loyalty solutions, recently secured a majority investment by 3i Group plc (“3i”).

ICE is an international leisure travel and lifestyle benefits organization with a global network of premier corporate, leisure and affinity-based alliance partners. Leveraging the innate power and appeal of vacations and unique leisure-related products and services, ICE provides travel-based benefit programs to millions of consumers and scalable travel and loyalty solutions for some of the world’s most respected global brands. ICE creates and manages customized B2B2C and B2C vacation and leisure-centric programs in over 12 different languages. ICE was founded in 1997 by John and Marcia Rowley and was originally a cruise exchange program. Today, the Company has grown into a global organization with over 2,000 employees and operating from eight offices across the United States, Mexico, the United Kingdom, Europe, Australia and New Zealand. ICE is headquartered in Scottsdale, Arizona.

3i is a leading international investment manager focused on mid-market Private Equity and Infrastructure. 3i’s core investment markets are Northern Europe and North America. 3i’s Private Equity business has approximately £9.1 billion assets under management. Founded in 1945, 3i employs ~55 investment professionals in nine countries across Europe, Asia and North America with portfolio operations in over 90 countries worldwide. 3i is headquartered in London, the United Kingdom.
Technology & Services
Majority Investment by 3i Group plc
April 2018
International Cruise and Excursions, Inc.
Technology & Services
Target Location
North America
Acquiror Location