Sale of Stens to Arrowhead Electrical Products

Sale of Stens to Arrowhead Electrical Products


Baird served as financial advisor to Ariens Company on this transaction


Ariens Company (“Ariens”) recently completed the sale of its aftermarket parts business which includes the Stens and JThomas brands (collectively “Stens”) to Arrowhead Electrical Products (“Arrowhead”), a portfolio company of The Riverside Company (“Riverside”). Terms of the transaction were not disclosed.

Stens supplies original and replacement parts and accessories to more than 50,000 customers worldwide through its United States and International distribution network. Stens includes the Stens® brand sold directly to independent power equipment dealers and the JThomas™ Parts brand sold directly to professional landscape contractors. Stens is based in Jasper, Indiana.

Ariens is a privately-owned and operated corporation focused on outdoor products that serve the needs of both consumer and professional customers. Established in 1933, Ariens manufactures original outdoor power equipment under the Ariens®, Gravely®, Sno-Tek®, Countax® and Westwood® brands. As a distributor of specialty equipment, supplies and gear, Ariens Company serves niche outdoor segments through direct marketing brands Gempler’s®, Ben Meadows® and AW Direct®. Ariens is based in Brillion, Wisconsin.

Arrowhead is a supplier of non-discretionary, mission-critical, aftermarket replacement parts for a wide variety of motorized vehicles, across the powersports, outdoor power equipment, agricultural & industrial, marine, heavy-duty and automotive end-markets. With distribution and sourcing locations in North America, Europe and Asia, Arrowhead employees service over 10,000 customers on a daily basis. Arrowhead is based in Blaine, Minnesota.

Riverside is a global private equity firm focused on making control and non-control investments in growing businesses valued at up to $400 million. Since its founding in 1988, Riverside has invested in more than 430 transactions. The firm’s international portfolio includes more than 80 companies.

For additional information about this transaction, please contact:

Mike Lindemann +1-414-298-7408
Eric Stetler +1-312-609-7022
Jason Kliewer +1-813-273-8242
Peter Augar +44-20-7667-8263
Sale of Stens to Arrowhead Electrical Products
December 2016
Ariens Company
Target Location
North America
Acquiror Location
North America