Sale to Snow Phipps Group

Technology & Services
Sale to Snow Phipps Group


Baird served as exclusive financial advisor to ECRM on this transaction.


Efficient Collaborative Retail Marketing Company, LLC (“ECRM” or the “Company”), a portfolio company of BV Investment Partners (“BV”), was recently acquired by Snow Phipps Group, LLC (“Snow Phipps”). The terms of the transaction were not disclosed.

ECRM is a leading integrated services, software, and data provider serving consumer product manufacturers and retailers. The Company drives efficiencies in the buying and selling processes between consumer product manufacturers and retailers via its portfolio of highly-focused, Efficient Program Planning Sessions (EPPS) and proprietary software that streamlines interactions between trading partners before, during and after each session. The Company serves manufacturers and retailers within a number of key product categories including health and beauty care, general merchandise, food and beverage, pharmaceuticals, electronics and others. ECRM is headquartered in Solon, Ohio

BV Investment Partners is currently investing its eighth private equity fund. BV is one of the oldest and most experienced sector-focused private equity firms in North America. Since its founding in 1983, the firm has invested over $2.7 billion in 84 companies, actively targeting investments in the information and business services and communications industries. BV is headquartered in Boston, Massachusetts.

Snow Phipps is a private equity firm focused on middle-market control investments, targeting platform companies with enterprise values ranging from $100 million to $500 million. Snow Phipps utilizes an operating partner model to invest across the industrials, services, and consumer industries and seeks value creation through an operationally focused strategy. Snow Phipps is headquartered in New York, New York.

For additional information about this transaction, please contact:

Andrew Snow +1 (312) 609-4972
Les Cheek +1 (617) 426-5789
Chris Hildreth +1 (312) 609-4937
Martin Luen +44 (207) 667-8381
Technology & Services
Sale to Snow Phipps Group
June 2016
Efficient Collaborative Retail Marketing Company, LLC
Technology & Services
Target Location
North America