Sale to NRG

Technology & Services
Sale to NRG


Baird served as the exclusive financial advisor to Pure Energies on this transaction.


Pure Energies Group, Inc. (“Pure Energies”) was recently acquired by NRG Energy, Inc. (“NRG”) (NYSE: NRG). Terms of the transaction were not disclosed.

Pure Energies advises homeowners on residential solar systems and home conservation products to help them save money and make a difference for their communities. The company helps enable customers to make smart decisions about home solar adoption. Through a unique online platform, Pure Energies identifies and provides detailed analysis of the customer’s home solar feasibility versus their energy needs. Pure Energies is based in Toronto, Canada with an additional office in San Francisco, California.

NRG is a Fortune 250 power and energy company leading a customer-driven change in the United States energy industry by delivering cleaner and smarter energy choices, while building on the strength of the nation’s largest and most diverse competitive power portfolio. NRG creates value through reliable and efficient conventional generation while driving innovation in solar and renewable power, electric vehicle ecosystems, carbon capture technology and customer-centric energy solutions. NRG’s retail electricity providers serve nearly 3 million residential and commercial customers throughout the country. NRG is headquartered in Princeton, New Jersey.

For additional information about this transaction, please contact:

Michael Horwitz +1 415-627-3284
Owen Hart +1 415-627-3273
Matt Kessler +1 415-627-3223
Technology & Services
Sale to NRG
October 2014
Pure Energies
Technology & Services
Target Location
North America