Sale to Investcorp

Technology & Services
Sale to Investcorp


Baird served as lead financial advisor to Archway Marketing Services


Archway Marketing Services (“Archway” or the “Company”), a portfolio company of Tailwind Capital Group, LLC (“Tailwind”) and Black Canyon Capital LLC (“Black Canyon”), recently announced the completion of the Company’s sale to Investcorp. Terms of the transaction were not disclosed.

Archway is a leading, North American provider of marketing logistics and fulfillment services. Archway utilizes a sophisticated technology platform to execute sales and marketing programs by procuring, managing and distributing marketing materials, in-store signage, samples and products on behalf of its large group of Fortune 500 clients. Archway has approximately 1,800 employees and operates over four million square feet of warehouse facilities in 14 major metropolitan areas in North America. The Company is headquartered in Rogers, Minnesota.

Tailwind Capital is a private equity firm investing in growth-oriented middle market companies in business and communications services and healthcare. The firm currently has over $1 billion under management. Tailwind is based in New York City. For further information, please visit:

Black Canyon is a Los Angeles-based private capital firm focused on investing in control and non-control private equity and structured debt financings. Since its inception in September 2004, Black Canyon has completed more than $1 billion of equity and debt investments. More information can be found at

Investcorp is a leading provider and manager of alternative investment products. Investcorp has offices in New York, London and Bahrain and is publicly traded on the Bahrain Bourse (INVCORP). Investcorp has three business areas: corporate investment in the US, Europe and the Gulf, real estate investment in the US and global hedge funds. As at December 31, 2011, Investcorp had $11.6 billion in assets under management. Further information is available at

For additional information about this transaction, please contact:

Brian Doyal (312) 609-7449
Chris Hildreth (312) 609-4937
Tom Lacy (414) 298-7648
Dave Wierman (404) 264-2211
Tyler Pace (312) 609-4672
Jonathan Harrison +44 (0) 207 667 8414
Technology & Services
Sale to Investcorp
July 2012
Archway Marketing Services
Technology & Services
Target Location
North America
Acquiror Location
North America