Sale to Williams Lea Limited

Technology & Services
Sale to Williams Lea Limited


Baird served as the exclusive financial advisor to Tag Equity Co Limited


Tag Equity Co Limited and its subsidiaries (“Tag” or the “Company”) has been acquired by Williams Lea Limited (“Williams Lea”). Tag was majority-owned by Management, with the minority owned by Magenta Partners LLP (“Magenta Partners”). Terms of the transaction were not disclosed.

Tag is the largest, independent media design and production agency in the world. Founded in 1972 and headquartered in London, UK, the Company helps clients create, manage and deliver their brand messages across the world by implementing and executing their marketing campaigns across multiple delivery channels and in multiple languages. The Company serves a diverse, blue-chip client base including many of the world’s most recognisable brands.

Williams Lea is a leading global BPO company offering consultancy and technology services that enables organisations to communicate and exchange their printed and electronic information. Founded in 1820 and headquartered in London, UK, Williams Lea employs over 9,000 staff across Europe, the Americas and Asia Pacific. Williams Lea’s clients span FMCG, retail, financial services, legal and professional services, telecommunications, automotive and pharmaceuticals sectors.

Magenta Partners is an entrepreneurial investment firm committed to investing capital in growth businesses. Magenta Partners’ principal founder and investor are the Tom Singh Family Trusts.

For additional information about this transaction, please contact:

David Silver +44 (0) 20 7667 8216
Anand Baldawa +44 (0) 20 7667 8217
Chris Hildreth +1 312 609 4937
Technology & Services
Sale to Williams Lea Limited
July 2011
Tag Equity Co Limited
Technology & Services
Target Location
Acquiror Location