Senior Notes Offering

Technology & Services
Senior Notes Offering


Baird served as a co-manager in this transaction


SITEL, LLC and SITEL Finance Corp., wholly owned subsidiaries of Sitel Worldwide Corporation (“Sitel” or the “Company”) recently completed an offering for $300 million in aggregate principal of new Senior Notes due April 1, 2018 (the “Notes”). Net proceeds from the offering were used to repay a significant portion of term and revolver loans outstanding under an existing senior secured credit facility, as well as related fees and expenses.

SITEL, LLC and SITEL Finance Corp. offered the Notes to qualified institutional buyers pursuant to Rule 144A under the United States Securities Act of 1933, as amended (“Securities Act”) and to non-US persons pursuant to Regulation S under the Securities Act.

Sitel, headquartered in Nashville, Tennessee, is one of the world’s largest and most diversified providers of customer care outsourcing services. The Company offers clients a wide array of services, including customer service, technical support and customer acquisition, retention, and revenue generation. Sitel has approximately 60,000 employees servicing more than 300 clients via 126 domestic, nearshore and offshore call centers in 26 countries across North America, Latin America, EMEA (Europe, Middle East & Africa) and Asia Pacific. The company is privately-held and majority-owned by Onex Corp., one of North America’s oldest investment firms.

For additional information about this transaction, please contact:

Nick Zarcone (414) 298-7660
Kiran Paruchuru (414) 298-7642
Technology & Services
Senior Notes Offering
March 2010
Technology & Services
Target Location
North America