Heartland Label Printers Is Acquired by Iconex
Heartland Label Printers (“Heartland” or the “Company”) has been acquired by Iconex, an M2S Group (“M2S”) company. M2S is a portfolio company of Wynnchurch Capital (“Wynnchurch”). Baird Business Owner Solutions served as exclusive financial advisor to Heartland on this transaction.
Headquartered in Little Chute, WI, Heartland Label Printers is a leading manufacturer of stock and custom-printed direct thermal and thermal transfer labels. Founded in 1990, Heartland has established a reputation for quality and dependability through its operating history. The Company offers vertically integrated capabilities and high-performance labeling solutions to its vast customer base. With approximately 170 employees and operating from facilities in Wisconsin and California, Heartland serves over 1,000 customers operating across diverse end markets globally.
“Heartland Label Printers has been a respected brand for over three decades now, one built by our employees and our focus on customer service,” commented Jamie Hillend, Vice President and General Manager of Heartland. “I am pleased to say that the M2S team shares these same values, and it will be exciting to see the opportunities this partnership will create.”
Based in Morristown, TN, Iconex is a variable information label solutions provider. Iconex supports a wide range of markets, including retail, logistics, pharmacy, and grocery. With the acquisition of Heartland, Iconex further solidifies its leading position within the industry, while enhancing its manufacturing footprint and operational expertise.
M2S Group, Iconex’s holding company, is a global leader in materials science and engineered coatings. Operating through Iconex, Appvion, Decorative Films, and Nekoosa, M2S serves markets such as architectural films, packaging, specialty printing, and thermal labeling. M2S is backed by Wynnchurch Capital, a leading middle-market private equity firm based in Rosemont, IL.
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