Baird Trust Wealth and Family Office Adds Jeremy Gerch in Louisville
LOUISVILLE, Ky., (July 13, 2026) – The Baird Trust Wealth and Family Office announced today that Jeremy Gerch has joined as a Senior Vice President, strengthening its capabilities in serving complex, high-net-worth client relationships.
In his new role, Gerch will work closely with Wealth and Family Office clients and their outside advisors, focusing on complex estate planning and trust administration needs. The Baird Trust Wealth and Family Office team provides tailored wealth management and trust solutions exclusively to high-net-worth individuals, families and business owners.
Gerch joins the Wealth and Family Office team with extensive experience as an estate planning attorney, most recently as a partner at Dentons where he advised individuals and families on sophisticated wealth transfer, fiduciary and tax strategies. His transition reflects Baird Trust’s commitment to delivering integrated trust and wealth solutions and continued investment in Louisville.
“Jeremy is very highly regarded in Louisville and brings a combination of deep estate and tax planning expertise and practical experience that enhances our ability to serve clients with complex needs,” said Yano Touma, Managing Director of Wealth & Family Office. “His background enhances the Wealth and Family Office team’s ability to deliver thoughtful, highly customized solutions and further strengthens the collaborative approach that defines Baird Trust.”
“I am excited to join the Wealth and Family Office at Baird Trust, where I will be able to utilize my experience and expertise in a new capacity,” said Jeremy Gerch. “Having worked closely with this team for well over a decade, I know it’s a great fit and look forward to contributing to their continued success while servicing clients at a very high level.”
“Jeremy’s decision to join Baird Trust reflects both the strength of our platform and our continued investment in the Louisville community,” said Jim Allen, CFA, Vice Chair of Baird. “We are committed to growing our presence in this market by attracting exceptional talent and expanding the capabilities we offer to clients and families across the region.”
Baird Trust has grown meaningfully since it became part of Baird in 2019 driven by growing demand for generational wealth transfer and unprecedented wealth creation. Client assets have nearly tripled from $11 billion to more than $30 billion as of December 31, 2025.
About Baird Trust
For over 40 years, Baird Trust has provided asset management, trust administration and estate settlement services to high-net-worth and institutional clients. Baird Trust is staffed by a multidisciplinary team including estate planners, trust and estate administrators, and investment professionals, and is one of the nation’s largest state-chartered trust companies with more than $30 billion in client assets. Baird Trust is headquartered in Louisville with branch offices in Indiana, Ohio, South Carolina, Tennessee and Wisconsin. For more information, please visit Baird Trust and The Baird Trust Wealth and Family Office.
