Global Financial Services Firm Ranks No. 23; 20th Consecutive Year on List 

MILWAUKEE, April 4, 2023Baird has again been named one of the Fortune 100 Best Companies to Work For® ranking No. 23. This is the 20th consecutive year the employee-owned, international wealth management, asset management, investment banking/capital markets and private equity firm has been honored on the list.

To determine the Fortune 100 Best Companies to Work For, Great Place to Work analyzed the anonymous survey responses of more than half a million employees from Great Place To Work Certified™ companies with at least 1,000 workers. Companies also submitted essays describing their efforts to offer generous and innovative support for workers, which were validated against employee survey responses.

Fortune 100 Best Companies to Work for 2023 Logo with a callout reading 20th Year on the List!

We are proud to be recognized by Fortune again for our dedication to maintaining a workplace environment of trust, inclusion, respect and teamwork, where every associate can thrive. Our core beliefs remind us that how we succeed is as important as if we succeed. In 2022, we successfully navigated global challenges beyond our control to achieve the second-best revenue in firm history.

Steve Booth, Baird Chairman & CEO

Here is the magazine’s description of Baird (subscription required to view):

The storied financial services firm continues its two-decades-long streak on the Best Companies list.

  • Baird offers its employees the opportunity to buy stocks in the company, and it recently shortened the length of tenure to become a shareholder from three years of employment to one. More than 70% of its associates are shareholders, according to company data.
  • The firm improved its retirement fund program for lower-pay employees, contributing an additional $3,000 lump sum from profit-sharing into their 401(k)s in February.
  • In 2020, the financial services firm created Advisory and Implementation Councils across the company’s many divisions, as a way for employees to discuss diversity and inclusion and offer recommendations on a local level, rather than solely relying on upper management to move the needle on these issues.
  • “Baird gives me a sense of ownership,” says one employee. “I want to succeed because I know Baird wants me to succeed; for me, not for their bottom line.”

We are grateful to our associates around the world for their efforts to make Baird a great place to work. Being honored in this way for 20 consecutive years brings us great pride but being among the best is both a privilege and an ongoing journey. Receiving and acting on feedback from our associates enables us to keep getting better and better serve our clients.

Rodney Jones-Tyson, Global Chief Human Resources Officer at Baird

Baird’s balanced business platform of five complementary and independent businesses enabled the firm to again achieve strong performance. Baird revenues in 2022 were more than $2.79 billion, and client assets entrusted to Baird exceeded $375 billion.

The Fortune 100 Best Companies to Work For® is highly competitive. Great Place to Work, the global authority on workplace culture, selected the list using rigorous analytics and confidential employee feedback. Companies were only considered if they had been a Great Place to Work-Certified™ organization.

“It’s in times like these that the best workplaces separate themselves,” says Michael C. Bush, CEO of Great Place To Work. “In a challenging economy, many companies reduce investments in their people and scale back goals for diversity, equity, and inclusion. But these companies, the 100 Best, relentlessly pursue a better work experience for every employee, and if anything, double down on the employee experience regardless of title, tenure, gender, or ethnicity. These companies know this is how you increase performance, productivity, and your innovation velocity when your firm needs it the most.”

To read more about Baird’s workplace, see the Great Place to Work Institute’s review of Baird.


About Baird

Putting clients first since 1919, Baird is an employee-owned, international wealth management, asset management, investment banking/capital markets, and private equity firm with offices in the United States, Europe and Asia. Baird has more than 5,000 associates serving the needs of individual, corporate, institutional and municipal clients and more than $375 billion in client assets as of December 31, 2022. Baird’s principal operating subsidiaries are Robert W. Baird & Co. Incorporated and Baird Trust Company in the United States and Robert W. Baird Group Ltd. in Europe. Baird also has an operating subsidiary in Asia supporting Baird’s investment banking and private equity operations. For more information, please visit Baird’s website at


About the Fortune 100 Best Companies to Work For®

Great Place To Work selected the Fortune 100 Best Companies to Work For list by analyzing survey responses of over half a million employees who work for Great Place To Work Certified companies with at least 1,000 workers. The survey contained 60 employee experience questions that make up the Great Place To Work Trust Index™. Companies also submitted essays about their workplace benefits and employee support programs, which were validated against employee survey data. Great Place To Work determines its lists using its proprietary For All™ Methodology to evaluate and certify thousands of organizations in America’s largest ongoing annual workforce study. Read the full methodology.


About Great Place to Work®

Great Place To Work is the global authority on workplace culture. Since 1992, we have surveyed more than 100 million employees worldwide and used those deep insights to define what makes a great workplace: trust. Our employee survey platform empowers leaders with the feedback, real-time reporting, and insights they need to make data-driven people decisions. Everything we do is driven by the mission to build a better world by helping every organization become a great place to work for all. Learn more at and on LinkedInTwitter, Facebook and Instagram.