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Seventh year recognized, Baird ranks No. 39

MILWAUKEE, July 18, 2022 - Great Place to Work® and Fortune® magazine have honored Baird as one of the 2022 Best Workplaces for MillennialsTM. This is Baird’s seventh time being named to this prestigious list, this year ranking No. 39. Such recognition further solidifies Baird’s commitment to being one of the best companies to work for in the country.

Great Place to Work measured the differences in over 413,000 Millennials’ survey responses to those of other generations taken from America’s largest ongoing annual workforce study of over 1 million employee survey responses and data from companies that represent more than 6.1 million U.S. employees. In that survey, 96% of Baird’s associates said Baird is a great place to work, compared to the 57% of employees at a typical U.S. company.

“It is a pleasure to be recognized by our associates as a great workplace for millennials,” said Steve Booth, Baird Chairman & CEO. “Our ongoing commitment to being a great place to work for associates fosters an environment where our talented associates can excel and provide the best financial advice and service to our clients.”

Baird’s PULSE Associate Resource Group creates a platform for associates to collaborate and build connections with peers and leaders. PULSE supports Baird’s mission of being a great place to work by supporting the firm’s retention efforts with opportunities for networking, information-sharing, and skill building.

“Baird continues to demonstrate a strong commitment to the success of not only Millennials, but all Next Gen associates,” said Nick Hookham, Senior Business Analyst and Chair of Baird’s PULSE Associate Resource Group. “We are grateful for the ongoing support we receive to provide resources, networking, and development opportunities for our associates and their Next Gen clients.”

Great Place to Work is the only company culture award in America that selects winners based on how fairly employees are treated. Companies are assessed on how well they are creating a great employee experience that cuts across race, gender, age, disability status, or any aspect of who employees are or what their role is.

“These companies value their millennial workers by showing genuine care, flexibility and purpose in ways that matter to this generation,” says Michael C. Bush, CEO of Great Place to Work. “They expect company values to be lived by their leaders, which, in turn, elicits their loyalty and trust. Congratulations to the Best Workplaces for Millennials for their hard work.”

Earlier this year, Baird also ranked No. 27 on the Fortune® 100 Best Companies to Work For® list. In 2021, Baird was also recognized on the Fortune® Best Workplaces for Women list and theFortune® Best Workplaces in Financial Services & Insurance list.

About Baird

Baird is an employee-owned, international wealth management, asset management, investment banking/capital markets, and private equity firm with offices in the United States, Europe and Asia. Established in 1919, Baird has approximately 4,600 associates serving the needs of individual, corporate, institutional, and municipal clients. Baird has more than $415 billion in client assets as of Dec. 31, 2021. Committed to being a great workplace, Baird ranked No. 27 on the 2022 Fortune® 100 Best Companies to Work For® list – its 19th consecutive year on the list. Baird is the marketing name of Baird Financial Group. Baird’s principal operating subsidiaries are Robert W. Baird & Co. Incorporated and Baird Trust Company in the United States and Robert W. Baird Group Ltd. in Europe. Baird also has an operating subsidiary in Asia supporting Baird’s investment banking and private equity operations. For more information, please visit Baird’s website at

About the Fortune® Best Workplaces for Millennials™

Great Place to Work selected the Best Workplaces for Millennials by gathering and analyzing over 1 million confidential survey responses and data from companies representing more than 6.1 million U.S. employees at Great Place to Work-Certified™ organizations. Company rankings are derived from 60 employee experience questions within the Great Place to Work Trust Index™ survey. Read the full methodology.

To get on this list next year, start here.

About Great Place to Work®

Great Place to Work is the global authority on workplace culture. Since 1992, it has surveyed more than 100 million employees worldwide and used those deep insights to define what makes a great workplace: trust. Its employee survey platform empowers leaders with the feedback, real-time reporting and insights they need to make data-driven people decisions. Everything it does is driven by the mission to build a better world by helping every organization become a great place to work For All™. 

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