Global Financial Services Firm Ranks No. 27; 19th Consecutive Year on List

MILWAUKEE, April 11, 2022Baird has again been named one of the Fortune 100 Best Companies to Work For®, ranking No. 27. This is the 19th consecutive year the employee-owned, international wealth management, asset management, investment banking/capital markets and private equity firm has been honored on the list.

The Fortune 100 Best Companies to Work For® award is based on analysis of survey responses from more than 4.5 million employees across the U.S. In that survey, 94% percent of Baird’s associates said Baird is a great place to work. This number is 37 points higher than the average U.S. company.

“We are proud to be recognized by Fortune again for our dedication to maintaining a workplace environment of trust, inclusion, respect and teamwork, where every associate can thrive,” said Steve Booth, Baird President & CEO. “As we continue to navigate various changes and challenges, we recognize the importance of a great workplace to our ongoing success. We are thankful for our talented associates and their commitment to doing business the Baird Way.”

Here is the magazine’s description of Baird (subscription required to view):

Associates at investment bank and financial services company Baird can buy company stock, and approximately seven in 10 are shareholders. The rigorous hiring process includes a “receptionist test,” to ensure that candidates are respectful of everyone they interact with—including receptionists, who are asked for their impressions. Baird also puts a big emphasis on mentorship. Last year it launched a reverse-mentor program called Bridge Builders, pairing associates of color with executive committee members for six months with a goal to provide associate mentors a significant opportunity to build relationships with high-level firm leaders, while executive committee mentees are supported on their own inclusion and diversity journeys. Read the Great Place to Work review.

“We are grateful to our associates around the world for their efforts to make Baird a great place to work,” said Rodney Jones-Tyson, Global Chief Human Resources Officer at Baird. “We know that being among the best is both a privilege and an ongoing journey.  Receiving and acting on feedback from our associates enables us to keep getting better.”

Baird’s balanced business platform of five complementary and independent businesses enabled the firm to again achieve strong performance. Baird revenues in 2021 were more than $3.4 billion, the twelfth consecutive year of record results, and client assets entrusted to Baird exceeded $415 billion.

The Fortune 100 Best Companies to Work For® is highly competitive. Great Place to Work, the global authority on workplace culture, selected the list using rigorous analytics and confidential employee feedback. Companies were only considered if they had been a Great Place to Work-Certified™ organization.

“Best Companies’ leadership has never been more necessary,” says Michael C. Bush, CEO of Great Place to Work®. “As workers struggle with the Great Resignation, burnout and covid disruptions, these exceptional companies offer workplace experiences as strong as prior to the pandemic. These companies get that 'place' is wherever their employees are sitting or standing, and they are committed to make that place equitable, safe and productive. Their commitment to genuinely care for their people through trust, inclusion, purpose and meaningful flexibility for life circumstances goes beyond surface-level perks and is a model for the market to follow.”

To read more about Baird’s workplace, see the Great Place to Work Institute’s review of Baird.

About Baird

Putting clients first since 1919, Baird is an employee-owned, international wealth management, asset management, investment banking/capital markets, and private equity firm with offices in the United States, Europe and Asia. Baird has approximately 4,600 associates serving the needs of individual, corporate, institutional and municipal clients and more than $415 billion in client assets as of Dec. 31, 2021. Baird is the marketing name of Baird Financial Group. Baird’s principal operating subsidiaries are Robert W. Baird & Co. Incorporated and Baird Trust Company in the United States and Robert W. Baird Group Ltd. in Europe. Baird also has an operating subsidiary in Asia supporting Baird’s investment banking and private equity operations. For more information, please visit Baird’s website at

About the Fortune 100 Best Companies to Work For®

Great Place to Work® selected the Fortune 100 Best Companies to Work For® by gathering and analyzing confidential survey responses from more than 4.5 million current U.S. employees at Great Place to Work-Certified™ organizations. Company rankings are derived from 75 employee experience questions within the Great Place to Work Trust Index™ survey. Read the full methodology.

About Great Place to Work®

Great Place to Work® is the global authority on workplace culture. Since 1992, they have surveyed more than 100 million employees worldwide and used those deep insights to define what makes a great workplace: trust. Their employee survey platform empowers leaders with the feedback, real-time reporting and insights they need to make data-driven people decisions. Everything they do is driven by the mission to build a better world by helping every organization become a great place to work For All™. Learn more at and on LinkedInTwitter, Facebook and Instagram.

For additional information, contact:

Marianne Foster
Baird Public Relations