LOUISVILLE – Sept. 30, 2021 – Baird, an employee-owned, international wealth management, asset management, investment banking/capital markets and private equity firm, announced today that Hilliard Lyons Trust Company has been renamed Baird Trust Company (“Baird Trust”) effective immediately. In 2019, Hilliard Lyons Trust Company, along with Hilliard Lyons, became a wholly owned subsidiary of Baird.

Headquartered in Louisville, Baird Trust is one of the largest state-chartered trust companies in the commonwealth of Kentucky with more than $17 billion in assets and 80 associates in offices in Indiana, Kentucky, Ohio and Tennessee. Baird Trust provides full trust services and investment management for clients and beneficiaries in over 40 states.

“Becoming Baird Trust best positions us to serve our clients’ complex and evolving needs by maximizing our capabilities and future growth opportunities,” said Mark Nickel,CFP®, President and Chief Investment Officer of Baird Trust. “The future of Baird Trust is very bright. We are excited to build on our reputation as a trusted partner and more than 35-year tradition of helping individuals and families protect, grow and transfer wealth.”

Since becoming part of Baird, the trust company has continued to grow, achieving record revenue and profitability in 2020. Earlier this year, Baird Trust opened its fourth office in Nashville. Baird’s Private Wealth Management business encompasses more than 1,300 financial advisors serving clients from over 160 locations in 33 states and has client assets of more than $255 billion.

“Two years after bringing Hilliard Lyons together, our clients continue to realize many positive benefits from our joining forces as does our firm,” said Jim Allen, Baird Vice Chairman and former Chairman and CEO of Hilliard Lyons. “We remain committed to carrying on Hilliard Lyons' legacy while continuing to strengthen our partnership with Baird’s network of financial advisors and others to set Baird Trust up for long-term success and growth.” Allen also serves on Baird Trust’s Board of Directors.  

About Baird Trust

Baird Trust provides asset management, estate planning, wealth transfer tax planning and trust services to high-net-worth clients. Baird Trust is staffed by a multidis­ciplinary team including estate planners, trust and estate administrators, and investment profes­sionals, and is one of the nation’s largest regional trust companies with more than $17 billion in client assets. For more information, please visit the Baird Trust website at www.BairdTrust.com.

About Baird

Baird is an employee-owned, international wealth management, asset management, investment banking/capital markets, and private equity firm with offices in the United States, Europe and Asia. Established in 1919, Baird has approximately 4,600 associates serving the needs of individual, corporate, institutional and municipal clients. Baird has more than $355 billion in client assets as of December 31, 2020. Committed to being a great place to work, Baird ranked No. 32 on the Fortune 100 Best Companies to Work For® list in 2021 – its 18h consecutive year on the list. Baird is the marketing name of Baird Financial Group. Baird’s principal operating subsidiaries are Robert W. Baird & Co. Incorporated and Baird Trust Company in the United States and Robert W. Baird Group Ltd. in Europe. Baird also has an operating subsidiary in Asia supporting Baird’s investment banking and private equity operations. For more information, please visit Baird’s website at www.rwbaird.com.

For additional information, contact:

Baird Public Relations
(414) 765-7250