FORJ LogoToday, Baird Capital’s venture team announced its investment in Forj, a leading virtual events and member experience platform for associations and professional community organizations. Baird Capital led the financing round with participation from GCI. The new capital will enable Milwaukee-headquartered Forj to accelerate its growth and investment in developing its innovative platform purpose-built for professional associations and member groups to enable a more fulfilling member experience.

Forj is led by Kurt Heikkinen, CEO, who was previously CEO of Modern Hire (formerly “Montage”), another Baird Capital portfolio company.

“We’re extremely pleased to partner with Kurt and the Forj team as they seek to transform the online member experience for professional associations and other member-based organizations,” said Jim Pavlik, Partner with Baird Capital and newly appointed Forj board member. “We believe there is a tremendous opportunity for Forj to deliver innovative, digital solutions to help organizations expand the reach and engagement of their member communities, and Baird Capital looks forward to supporting the company in this mission.”

To learn more about the investment, read the full release here.