Baird Capital Portfolio Company Appdetex Announces Strategic Alliance with LexisNexis
Baird Capital portfolio company Appdetex today announced a strategic alliance with LexisNexis Legal & Professional (LexisNexis) to bring Appdetex digital brand protection solutions to global brands in Europe and the Middle East. The partnership combines the strong global presence of LexisNexis with best-in-class solutions from Appdetex that automate finding and removing malicious online brand impersonators swiftly to minimize financial and reputation damage.
A recent Appdetex analysis of more than 100,000 online infringement and other abuse cases over a one-year period found that 25% of brand abuse is part of a systemic brand abuse network. The analysis also showed that in just six months, unabated abuse network connections increased by 30% while the number of abuse network nodes grew by nearly 10x.
Baird Capital announced its Series B investment in Appdetex in January. For the full news release related to this week’s announcement, click here.