In a July 10, 2019, Barron’s feature “A Mutual Fund That Succeeds by Taking the Emotion Out of Investing,” Senior Portfolio Managers Chuck Severson and Ken Hemauer discuss the Baird MidCap Fund (BMDSX) and the importance of consistency and strong company research criteria when building portfolios for clients.

…The managers put tighter parameters around their process in 2006. They instituted a written report that outlines the investment thesis based on five key criteria: profitability, revenue growth, industry outlook, management quality, and expectations for the stock. That “Prime” process, as they call it, grounds all of their investment decisions.

“We wanted to take the emotion out of decision-making by putting our investment thesis on paper so we can go back to it when the bullets are flying in the market,” says Hemauer, 51.

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