Terry Huffine, a Managing Director in Baird’s Consumer Global Investment Banking group, was recently featured in a Q&A with Unquote to discuss the growing appetite for investment in the knitting and yarn industry. According to Huffine, the profile of the industry continues to rise:

"We did some research on why people take up needlecraft and 66% responded that they were influenced by fashion. Cara Delevingne is a big fan of Wool And The Gang, which contributes to the rising profile. We have seen that celebrities use it to relax and knitting lends itself to wellness trends. At the same time, you have Instagram and Pinterest, which are the perfect platforms for industries focused on creating and sharing."

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