One of Asia's Largest Integrated Bereavement Care Providers

Kuala Lumpur, Malaysia, Feb. 22, 2018 – Baird Capital announced today that it has acquired an indirect interest in Nirvana Asia Ltd via a vehicle controlled by Tan Sri Kong, Founder, Managing Director and CEO of Nirvana. Nirvana is one of the largest funeral and bereavement care provider in Asia, providing premium quality burial plots, niches, tomb design and construction services. 

Nirvana operates 14 cemeteries, 14 columbarium facilities, two funeral homes and six on-site crematoria, in six countries – Malaysia, Indonesia, Singapore, Thailand, Vietnam and China. Nirvana is a market leader in Malaysia and Singapore, and one of the few private cemetery operators in Indonesia, its market position and strong reputation is a result of offering high quality and customizable products and services. 

"We believe Nirvana's service offerings are top of the line," said Andy Tse, Partner at Baird Capital. "We are very excited about the opportunity to work with a leading business that is a pioneer in the pre-need market for death care services in Asia."

"We are glad to further expand our partnership network globally, especially those who understand both our industry and the region well," said Tan Sri Kong, Founder, Managing Director and CEO of Nirvana. 

"Andy has been a tremendous addition to our platform," adds Gordon Pan, President of Baird Capital. "His relationships and expertise in Asia are a critical piece to our global strategy."


About Nirvana Asia
Nirvana Asia is one of the largest integrated death care service provider in Asia, in terms of contract sales, revenue and land bank. The Company offers burial and funeral services and products on both as-need and pre-need bases, strategically targeting the premium segment of the death care services market. Nirvana Asia is one of the largest death care service provider in Malaysia and the only commercial columbarium operator in Singapore. Currently, the Company offers premium death care products and services through a network of 14 cemeteries, 14 columbarium facilities, six on-site crematoria and two funeral homes in Malaysia, Indonesia, Singapore, Thailand, Vietnam and China.  

About Baird Capital
Baird Capital makes venture capital, growth equity and private equity investments in strategically targeted sectors around the world. Having invested in more than 300 companies over its history, Baird Capital partners with entrepreneurs and, leveraging its executive networks, strives to build exceptional companies. Baird Capital provides operational support to its portfolio companies through teams on the ground in the United States, Europe and Asia, a proactive portfolio operations team and a deep network of relationships, which together strive to deliver enhanced shareholder value. Baird Capital is the direct private investment arm of Robert W. Baird & Co. For more information, please visit

Baird Capital Partners Europe is authorised and regulated by the Financial Conduct Authority. 

For more information, contact:
Andy Tse, Partner
+852 31809210