Fundamentals Always Matter
Integrity. Consistency. Client Focus.
Where Golf Meets Investing
Great golfers know success comes from mastering the fundamentals and committing to the long game. At Baird, that same approach guides how we help clients manage their wealth, investments and financial decisions for their business – through unwavering dedication, consistency and a relentless pursuit of excellence. It’s why we’re proud to support the game of golf and the people who are passionate about it.
Proud Sponsor of:
GOLF created its editorial series “The Lab” to help golfers improve by returning to the fundamentals of putting. Baird is proud to sponsor the series because it reflects what we value most: mastering the basics, investing in expert guidance and committing to improvement over time.
This prestigious award honors outstanding golfers whose excellence is defined not only by performance, but by integrity, discipline and character. Baird sponsors this award because we share the belief that how you achieve success matters just as much as the outcome.
Let’s set you up for the long game.
Partner with a Baird Financial Advisor and experience the service and expertise that you deserve.
Applying the Fundamentals of Wealth Planning
Proud Advertiser of the PGA Tour
Catch our commercial on the Golf Channel and our radio spot on SiriusXM, where we explore how the fundamentals of golf mirror the way we do business.


Proud To Give Back to Golf
Through Baird Foundation, we donate annually to nonprofit organizations that use golf as a force for positive impact.
- Evans Scholars Foundation
- MCC Scholars Foundation
- First Tee (we support many local chapters across the U.S.)
- Tee Up Fore the Cure
- Ben Hogan Foundation
At Baird, every decision we’ve made since our founding in 1919 – from our employee-owned structure and the exceptional individuals we hire to the businesses we are in and the way we do them – has aligned with our mission: To provide the best financial advice and service to our clients and be the best place to work for our associates.