What Buyers Value in the Changing Consumer Sector

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Valuation Drivers and M&A Trends — Insights from Baird’s 150 Mid-Market Consumer Deals

The Consumer sector is arguably the fastest changing sector in our world today. This report by Baird's Global Consumer Investment Banking team identifies six key business model attributes that create value when acquirers evaluate targets:

  • Brand authenticity
  • Innovation
  • Digitalisation
  • Omni-channel
  • Amazon resilient
  • White space strategy

Our analysis of over 480 mid-market Consumer transactions in North America and Europe, across 7 subsectors, yielded an average valuation of 11x EBITDA.