“Sweat was founded on our simple belief that fitness can genuinely help women improve their confidence, health and quality of life. Through iFIT’s strategic leadership, we will be able to create new world-class fitness content and product experiences to support more women on their fitness path forward.”

- Sweat Co-Founder, Kayla Itsines

“Rhône’s investment marks an exciting new chapter for Wahoo. Rhône has a remarkable track record in partnering with founder-led companies to evolve and strengthen their businesses. I believe Rhône will be a great partner as we continue our global expansion, broaden our portfolio, and leverage the power of technology to transform the way people train and reach their fitness goals.”

- Wahoo Fitness Founder and Chairman, Chip Hawkins

Xponential Fitess IPO Tombstone

“The IPO puts us front and center. We have a lot more brands reaching out to us, looking to partner with us."

- Xponential Fitness CEO, Anthony Geisler

F45 Training Holdings IPO Tombstone

“We’re absolutely thrilled, we are Australia’s largest franchise system ... From my standpoint, it’s not just most impressive but hard-earned. We had to fight through the pandemic, and we’re absolutely thrilled to be here.”

- F45 Training CEO and Co-Founder, Adam Gilchrist

“With the acquisition of MYX, cutting edge technology meets best-in-class streaming content – and we will continue to redefine the at-home fitness experience as we pair the integrated hardware, science-based heart rate coaching and personalized smart recommendations behind MYX with Beachbody and Openfit’s best-in-class content libraries, track record of content innovation and vast network.”

- Beachbody CEO and Co-Founder, Carl Daikeler

"I actually believe we have developed something special. I would like to say we’re lucky to have two types of customers – our members and our franchises. One we bring wealth, and one we bring health. I look forward to carrying on this tradition for many years to come."

- Planet Fitness CEO, Chris Rondeau

“As the economy reopens, that also opens up additional sales for us and we’re really determined to be everywhere that our customers are.”

- Hydrow CEO and Founder, Bruce Smith

“The LNK team has been an extraordinary, value-added partner in building the Fitness Connection business, supporting the investments we have made in our unit expansion as well as the people and infrastructure required for continued growth. We could not have asked for a better partner for this stage of our journey as a company and management team, and their guidance has been invaluable in helping to position Fitness Connection for future success.”

- Fitness Connection CEO, Phil Howard

“Yoga continues to experience growing adoption and is one of the fastest growing segments within fitness. As the leading and most expansive yoga studio brand, CorePower Yoga is well-positioned for continued success in this large and fragmented growth market. CorePower Yoga brings yoga and fitness together, with the most experienced and credentialed instructors who offer a consistent experience and a wide range of classes for students of all levels across studios nationwide.”

- L Catterton Partner, Marc Magliacano

“We are excited to work with an investment partner like NEP. Our partnership with NEP is a direct reflection of the success we have built to date, and we are excited for the opportunities that lie ahead with their team by our side. We are confident our partnership with NEP will help us achieve our next phase of growth.”

- Wahoo Fitness Founder and Chairman, Chip Hawkins

"We are honored and excited to be partnering with the Beachbody management team. They are terrific people who are committed to the mission of promoting health and fitness and fighting obesity.  By delivering a great consumer value proposition through programs and products that really work, the Beachbody team has achieved outstanding growth over the company's 14-year history."

- LNK Partners Co-Founder and Partner, David Landau

Our Unique Approach, Expertise & Experience

  • Baird is the premier advisor to active lifestyle categories, including fitness, health & wellness and outdoor recreation-focused effort and understanding of disruptive digital and tech-enabled business models across active lifestyle categories
  • Deep expertise across the fitness category with multiple assignments advising digital, connected and traditional “4-wall” industry leaders
  • Collaborative approach between investment banking and equity research to deliver superior insight for establishing enduring brand story for both private and public markets
  • Unique ability to communicate importance of brand and product authenticity in connection with digital metrics and tech-enabled business models