Markets & the Economy: True State of the Market
This content does not reflect any recommendations of Baird.
Market chatter dwells on structural quirks and mechanical flows…SpaceX entering indexes, tiny flows from ‘Trump accounts’, ‘systematic’ trading triggers & leveraged ETFs.Why all the focus on noise over signals?
Add it to the ETF Line Up
New Launches: (week ending 7/10/26) a few highlights…
‘There may be blood’…BlackRock expands access to Innovative Co’s
- IQQ~ iShares Nasdaq 100 ETF; charging 10bps vs 18bps for QQQ (the crown jewel of asset management)
QNDX from State Street also just launched less than a month ago~ Invesco has had a 27yr monopoly on the Nasdaq index…will be an interesting battle for assets
- KWH~ GMO Power Infrastructure ETF
- SFYI~ SoFI Social 50 Income ETF
- PUR~ Defiance Daily Target 2x Long PURR ETF
- WSPC~ WisdomTree Space Economy Fund
New Filings:
Elon-free ETFs filed by Subversive
- QQNE~ Nasdaq-100 Ex-Elon Enterprises ETF
- SPNE~ S&P500 Ex-Elon Enterprises ETF
Defiance drops ‘hot sauce’ ETF for MANGOS
- MNGY~ Defiance 2x Daily Target MANGOS ETF
- HOT~ Defiance Hot Sauce Daily 2x Strategy ETF
Canine ETF issuer Corgi launched their July series of 9 Buffer ETFs on July 1…they now have 144 funds after listing their 1st ETF just last November
Corgi filed ’42’ daily leveraged 2x single stock ETFs
ETF Check Up:
ETF Buzz...

SPYM…renewed by a makeover (new index, new ticker, fee cut)
- SPYM is having a year, doubled assets in 12mo to $157B and just secured one of the biggest distributions

Source: Bloomberg data as of 7/10/2026
Performance numbers are as of the market close on Friday, 7/10/2026