Abstract financial image in greens and blues

Markets & the Economy: The Road Ahead…

This content does not reflect any recommendations of Baird.

The SP500 coasted to a third year of superior returns…what’s next for markets in 2026?

Add it to the ETF Line Up

New Launches: (week ending January 2nd) a few highlights…

  • BTFL~ Defiance Daily Target 2x Long BITF ETF
  • ONDL~ Defiance Daily Target 2x Long ONDS ETF

Trumps anti-woke Truth Social ETFs launched…

  • TSES~ Truth Social American Energy Security ETF
  • TSIC~ Truth Social American Icons ETF
  • TSNF~ Truth Social American Next Frontiers ETF
  • TSSD~ Truth Social American Security & Defense ETF

New Filings: Bitwise

Money (and ETF filings) never sleeps…

 Screenshot of ETF Hearsay

ETF Check Up: FlowShow

Final Tally: ETFs took in a record $1.48T in 2025 (nearly $6b/day pace)

  • 28% over last year’s record
  • VOO took in $138B~ 18% over the record it set last year
  • 3525 ETFs (72% of total) took in cash

ETF inflows, launches and trading volume in 2025… look at these charts

Screenshot of ETF inflows, launches, and trading volume in 2025

Only 33% of stocks in the SP500 outperformed the index…

Screenshot of line chart showing 33% of stocks in the SP500 outperformed the index