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Markets & the Economy: September to Remember or Forget?

This content does not reflect any recommendations of Baird.

Another wobble to start a new month.

In August, the initial stumble tested a level from a couple weeks prior and created the low for the month. Maybe a bit too much to ask that it repeats so neatly in September but can’t rule it out.

Baird in the News: Active ETFs

Rich Lee, Head of Program Trading and Execution Strategy at Baird, discusses the continued growth of Active ETFs.

Active ETFs to Continue to Grow - Markets Media

Add it to the ETF Line Up

New Launches: (week ending 9/5) a few highlights…

  • AGIQ~ SoFi Agentic AI ETF
  • LLYZ~ Defiance Daily Target 2x Short LLY ETF
  • TOT~ LionShares US Equity Total Return ETF; large cap active but the fee is only 7bps~ cheapest active ETF ever launched?

Recent launches to note… (debuted 8/21)

VanEck launched TruSector ETFs to deliver the exposure Sector Funds miss…actively managed to reflect the full economic composition of each market segment

  • TRUD~ VanEck Consumer Discretionary TruSector ETF
  • TRUT~ VanEck Technology TruSector ETF

New Filings: Themes

New hot sauce flavor dropped…2x Capped Accelerated single stock ETFs for HOOD and a bunch of crypto stocks from the team at Themes

ETF Check Up: Crypto, Flow Show

Crypto ETF Flows…

August ETF Flows

Crypto ETF Monsoon30% increase in products as issuers flood the zone in Oct-Dec after getting SEC approvals on alt/meme coins

graph showing Crypto ETF Evolution

Cumulative flows for Gold ETFs vs Bitcoins…

  • Gold led early then bitcoin roared back in the summer, took the lead for a ‘hot minute’ then gold regained control
  • Both doing good at $25b and $19b respectively

graph showing Gold Flows vs Bitcoin Flows during 2025

ETF Buzz….

graph showing ETFs vs Stocks from 2010 to 2025