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Markets & the Economy: America’s Back?

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S&P500 back in black for the year (as of 5/13/25)…Is it a sustainable trend or just a trading bounce?

Add it to the ETF Line Up

New Launches: (week ending 5/16) a few highlights…

  • MPLY~ Monopoly ETF; Co’s that demonstrate monopolistic attributes
  • NODE~ VanEck Onchain Economy ETF
  • VNIE~ Vontobel International Equity Active ETF; Swiss manager debuted in the US ETF marketplace

New Filings: Donoghue, Tuttle, Schwab
An active ETF that tracks an index; what do you call this, pactive?

  • DFTT~ DF Tactical 30 ETF; this should provide the ETF with investment flexibility in not being beholden to the index constituents or to tracking error

Tuttle filed for a 2x BYD ETF

Schwab the latest firm to memory hole the term ESG

  • Schwab Ariel Opportunities ETF (formerly, Schwab Ariel ESG ETF)

ETF Check Up: Flow Show, ETF Launches, Vanguard

ETF Buzz…

Screenshot of Option Overlay ETFs

ETF launches were up 132% in April YOY (despite the world ending chatter…)

  • Setting a record for the month as they did in March & February
  • Now 50% ahead of last year’s record pace, could reach 1000 (also 88% of them are active and 68% use derivatives)

Screenshot of Monthly ETF Launch Summary

Vanguard is AUM leader in nearly every major category (mutual funds, passive, equities, bonds, global, real estate) except 2: ETFs & Active.

  • It is 2nd in ETFs but could overtake BlackRock in 12-18mo?
  • That leaves Active, where it’s a respectable 3rd but much bigger hill to climb

Screenshot of iShares Vanguard and State Street 2005-2025

Historical market share of active fund assets by fund Co.~ Vanguard 3rd but losing share…

  • They refuse to launch low-cost active equity ETFs like the other 3 issuers are doing

Screenshot of AUM for Capital Group Fidelity Vanuard and JPMorgan 2010-2025