Social Media Community Guidelines

Community Guidelines

We welcome respectful discussion and engagement on Baird's social media channels. Because communications in the financial services industry are highly regulated, user content may be reviewed and moderated by Baird. Baird reserves the right, in its sole discretion and without notice, to hide, remove, report, or restrict access to comments, posts, content, or users that violate these guidelines or are otherwise inconsistent with the purpose of our social media channels. Baird also reserves the right to block or ban users from further participation, either temporarily or permanently. Any delay in removing or failure to remove an objectionable posting should not be deemed an endorsement or approval of the posting.

When participating on our social media pages, please:

1. Stay on Topic
   Please keep comments relevant to the subject matter of the post and the purpose of the social media channel. Comments that are unrelated, repetitive, disruptive, or otherwise off-topic may be removed.

2. Do Not Seek or Provide Investment Advice
   Our social media channels are intended for general informational purposes only.
   
   Please do not post comments that:

• • Request or provide investment, legal, tax, or other professional advice;
  • Refer to specific securities, investments, investment recommendations, or trading strategies;
  • Discuss investment performance, account holdings, or personal investment decisions; or
  • Contain testimonials, endorsements, reviews, ratings, recommendations, or statements regarding a person's experience with Baird products or services.

Baird does not provide investment advice through social media.

3. Be Respectful and Professional
   We encourage constructive discussion and expect participants to engage respectfully.

Content may be removed if it:

• • Contains offensive, abusive, harassing, discriminatory, threatening, defamatory, obscene, vulgar, or hateful language;
  • Includes personal attacks or bullying;
  • Promotes violence or illegal activity;
  • Contains sexually explicit material;
  • Impersonates another person or entity;
  • Makes false, misleading, fraudulent, or unsupported claims about Baird, its employees, clients, products, or services; or
  • Violates applicable law, regulation, or the rights of any person or entity.

4. No Advertising, Solicitation, or Spam
   Please do not use our social media channels to:

• • Advertise or promote products, services, organizations, or websites;
  • Solicit business, donations, or investments;
  • Post repetitive, automated, or spam content; or
  • Upload or distribute malicious software, links, or other harmful content.

5. Protect Your Privacy
   For your protection, do not post or share confidential, personal, or financial information, including:

• • Account numbers;
  • Social Security numbers or taxpayer identification numbers;
  • Dates of birth;
  • Addresses, telephone numbers, or email addresses; or
  • Other sensitive personal information.

Any comment containing personal, financial, or confidential information may be removed.

6. Respect Intellectual Property Rights
   Only post content that you have the legal right to share. Content that infringes copyrights, trademarks, privacy rights, or other proprietary rights may be removed.