The Baird Way 2025 Annual Report
Impacting Our Communities
At Baird, giving back is an integral part of our story. For generations, we’ve dedicated our time and resources to strengthen the communities we share – a legacy that continues to grow today.
Baird Foundation
Across the firm, Baird associates are driven to make a difference in their communities – and since 1967, Baird Foundation has supported them in these charitable endeavors. Focusing on health and human services, education and the arts, Baird Foundation follows an associate-driven giving model, providing matching gifts and donations to organizations where associates are actively involved. Baird Foundation also helps associates deepen their impact through nonprofit board and community service.
$ 7.9 MILLION Supporting Over 4,000 Nonprofits in 2025
In 2025, Baird Foundation contributed $6.4 million to over 4,000 charitable organizations – including more than $3.5 million in associate match donations.
In addition to annual giving, Baird Foundation recently reached a significant milestone, with assets now exceeding $100 million. Built over decades through sustained investments from Baird and the generosity of Baird associates, these funds are carefully stewarded to support our communities over the long term. They provide stability across market cycles and help ensure Baird Foundation can consistently support associate giving and advance impactful initiatives such as the Paul Purcell “Kids Win!” Annual Baird Education Grant.
Partnership in Action
For more than half a century, Baird has supported United Way’s mission to advance health, youth opportunities and financial security in communities around the globe.
This year’s impact was amplified by the leadership of Baird Chairman & CEO Steve Booth, who co-chaired the Greater Milwaukee & Waukesha County campaign while Baird hosted its annual firmwide campaign. Together, associates across 57 offices donated a record $6.7 million to United Way chapters nationwide, with Baird Foundation contributing an additional $405,000 through the Associate Match program.
In 2025, our United Way partnership reached new heights as Baird became the first Milwaukee-based company welcomed into the United Way Worldwide Leading Corporate Partner program – an honor recognizing organizations making a lasting difference through community partnership.
Paul Purcell “Kids Win!” Annual Baird Education Grant
Established in 2020, the Paul Purcell “Kids Win!” Annual Baird Education Grant honors the legacy of our former chairman and CEO Paul Purcell, a passionate advocate for education. Paul believed every child deserves access to quality learning opportunities, regardless of circumstances. His guiding question for every educational organization he served was simple yet powerful: “Do the kids win?”
As a lasting tribute to that vision, grants are awarded annually to qualified nonprofits that help provide children with the knowledge and tools to build brighter futures. In its milestone fifth year, this initiative awarded 32 grants that totaled nearly $1.5 million to organizations in 15 U.S. states.
This year’s awards reflect Baird’s ongoing commitment to education by helping organizations provide mentorship, financial literacy, career readiness and more. Guided by Paul’s vision, we remain focused on what matters most: giving every child the opportunity to win.
Nearly $ 1.5 MILLION Granted to 32 Educational Nonprofits in 2025
Bender Leadership Academy
Big Brothers Big Sisters of Metro Milwaukee
Big Brothers Big Sisters of the Greater Twin Cities
Boys & Girls Club of Siouxland
Carmen Schools of Science & Technology
Catholic Education Foundation
Children's Wisconsin Foundation
Cristo Rey Columbus High School
Cristo Rey Jesuit Seattle High School
Cristo Rey Tampa Salesian High School
Dougherty Family College
Evolve502
Family and Children's Service
Forward Scholars
Generations Ahead
Herzing University
Horizons for Youth
Jeremiah's Place
Junior Achievement of Southwestern Indiana
Junior Achievement-Rocky Mountain
Kids Center for Pediatric Therapies
Lincoln Foundation
PEARLS for Teen Girls
Saint John Catholic School
Spark-Y: Youth Action Labs
Springboard Foundation Fund
St. Thomas More High School
STAR Sponsorship Program Inc.
Tamarack Waldorf School
The de Paul School
Urban Impact Foundation
YMCA of Southwestern IN, Inc. Additional Community Initiatives
Baird associates bring The Baird Way values to life – creating lasting impact where we live and work. Baird Gives Back Week exemplifies this commitment, uniting associates across the firm to support local nonprofits. In 2025, more than 1,900 Baird associates and their loved ones donated over 6,000 volunteer hours to more than 200 organizations across Baird’s global footprint.
Our Associate Resource Groups (ARGs) further this dedication by fostering inclusion and connection through initiatives supporting community involvement, women in the workplace, cultural diversity, veterans and the interests of our LGBTQ+ and next-gen associates. Together, these efforts reflect our commitment to making a meaningful impact.
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