2020 Annual Report Discover the Baird Difference Enduring Culture, Extraordinary People

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Composite photo featuring shots of Baird associates
Composite photo featuring shots of Baird associates
Composite photo featuring shots of Baird associates

2020 was an enormously challenging, fundamentally transformational year.

The global pandemic, historic market volatility, and political and social unrest created an atmosphere of all-encompassing change.

Despite the challenges, Baird held strong through the uncertainties. Our ballast point was, simply put, our commitment to our clients and putting their needs first. This steadfast focus not only guided us through the year – it’s been a cornerstone of how we do business since our founding in 1919.

Message From Our CEO

Financial Information


Baird Financial Group is the ultimate parent company of all of Baird's global operations. Our primary businesses are wealth management, capital markets, asset management and private equity. We are privately held and employee-owned.

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The Baird Way


Our strong and differentiating culture and the unique way our people go about our business – often referred to as The Baird Way – are represented by our Mission, Core Beliefs and Associate Promise.

Discover the Baird Way

Our Businesses & Corporate Resource Groups


Impacting Our Communities


We’re proud to have a long tradition of community involvement at Baird. Our associates continue to build on this legacy through their strong commitment to giving back. 

Learn About Our Efforts
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