Collage of Baird associates volunteering in various settings

Baird Foundation

Baird Foundation supports nonprofit organizations aligned with our focus on health and human services, education, the arts and diversity. We believe in sharing our strong commitment to equality and opportunity for all, and we seek to support organizations where our associates are actively engaged in order to maximize our impact.

To support our associates’ personal giving, Baird Foundation provides matching gifts to deserving charities as well as direct donations to organizations where our associates are actively involved. In 2023, Baird Foundation contributed more than $5.7 million to qualified nonprofits, including more than $3.2 million to match our associates’ charitable donations. In addition, Baird’s United Way campaign raised more than $4.4 million in associate giving, which is our largest campaign to date. The donations were driven by participation across 59 U.S. offices, benefiting 99 local United Ways along with hundreds of nonprofit organizations. An additional $359,000 was also donated to United Ways through the Baird Foundation Associate Match program.

$5.7+ Million
contributed to qualified nonprofits in 2023

$3.2+ Million
in associate match contributions

In 2020, Baird established the Paul Purcell “Kids Win!” Annual Baird Education Grant. Learn more about Paul’s legacy, the grant focus and recent recipients.

Baird Trust Associates volunteering at Home of the Innocents

2023 Baird Foundation Giving Areas of Focus

Related Links

Student in graduation cap and gown
Paul Purcell "Kids Win!" Annual Baird Education Grant

In Paul's memory, Baird established the Paul Purcell "Kids Win!" Annual Baird Education Grant to benefit qualified nonprofit educational organizations that share this passion and purpose.

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A group of Individuals pose as they visit the Sheldon B. Lubar School of Business.
Impacting Our Communities in 2023

We believe the essence of what we do is improving people’s lives and futures. That passion extends to the communities we share.

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The left image is a woman embracing a child while volunteering. The right image showcases Kim Fleming and Max Mann wearing Baird Gives Back t-shirts at an outdoor volunteer event.
Baird Gives Back Week

Baird associates team up during Baird Gives Back Week, an associate-organized series of volunteering events in communities across the globe. Held annually since 2009, the event now unites over 2,500 Baird associates, relatives and friends on three continents.

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