Global Financial Services Firm Ranks No. 32; 18th Consecutive Year on List

Fortune 100 Best 2021 logoMILWAUKEE, April 12, 2021Baird has again been named one of the Fortune 100 Best Companies to Work For®, ranking No. 32. This is the 18th consecutive year the employee-owned, international wealth management, asset management, investment banking/capital markets and private equity firm has been honored on the list.

The Fortune 100 Best Companies to Work For® award is based on analysis of survey responses from over a half a million current employees across the U.S. In that survey, 96% percent of Baird's employees said Baird is a great place to work. This number is 37 points higher than the average U.S. company.

"We are honored to again be recognized by Fortune for our dedication to maintaining a workplace environment of trust, inclusion, respect and teamwork, where all of our associates can grow and thrive," said Steve Booth, Baird President & CEO. "We are especially grateful to be recognized this year and are thankful for our talented associates who excelled at serving the needs of our clients during a pandemic."

Here is the magazine’s description of Baird:

Baird is an employee-owned financial services firm headquartered in Milwaukee that shows a great degree of care for its staff and community. During the COVID-19 pandemic, leadership was active and engaged with keeping the company’s culture thriving, introducing a wide variety of programs for employees related to health, mental and emotional well-being, and financial empowerment. "We were able to quickly move to a work-from-home atmosphere with a ton of support," says one employee. "Our executive team is putting their associates’ health as priority No. 1, and that is extremely important to me. I am very proud to work for Baird."

Baird's balanced business platform of five complementary but independent businesses enabled the firm to again achieve strong performance despite the pandemic. Revenues in 2020 were more than $2.3 billion, the 11th consecutive year of record results, and client assets entrusted to Baird exceeded $355 billion.

The Fortune 100 Best Companies to Work For® is highly competitive. Great Place to Work, the global authority on workplace culture, selected the list using rigorous analytics and confidential employee feedback. Companies were only considered if they had been a Great Place to Work-Certified organization.

"Congratulations to the 100 Best Companies to Work For. These companies have stood out for heroic efforts to care for their employees, their customers and our society, in a difficult year," said Michael C. Bush, CEO Great Place to Work. "Remarkably, our research found that employee experience scores rose at these workplaces overall last year – a testament to the resilience of their inclusive, high-trust cultures."

To read more about Baird’s workplace attributes, see the Great Place to Work Institute’s review of Baird.

About Baird
Putting clients first since 1919, Baird is an employee-owned, international wealth management, asset management, investment banking/capital markets, and private equity firm with offices in the United States, Europe and Asia. Baird has approximately 4,600 associates serving the needs of individual, corporate, institutional and municipal clients and more than $355 billion in client assets as of December 31, 2020. Baird is the marketing name of Baird Financial Group. Baird’s principal operating subsidiaries are Robert W. Baird & Co. Incorporated in the United States and Robert W. Baird Group Ltd. in Europe. Baird also has an operating subsidiary in Asia supporting Baird’s investment banking and private equity operations. For more information, please visit Baird’s website at

About the Fortune 100 Best Companies to Work For®
Great Place to Work® selected the Fortune 100 Best Companies to Work For® by gathering and analyzing confidential survey responses from over a half a million employees at Great Place to Work-Certified™ organizations across the country. Company rankings are derived from 75 employee experience questions within the Great Place to Work Trust Index™ survey. Read the full methodology.

About Great Place to Work®
Great Place to Work® is the global authority on workplace culture. Since 1992, they have surveyed more than 100 million employees worldwide and used those deep insights to define what makes a great workplace: trust. Their employee survey platform empowers leaders with the feedback, real-time reporting and insights they need to make data-driven people decisions. Everything they do is driven by the mission to build a better world by helping every organization become a great place to work For All™.

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From FORTUNE. ©2021 FORTUNE Media IP Limited. All rights reserved.  Used under license.  FORTUNE and FORTUNE Media IP Limited are not affiliated with, and do not endorse the products or services of, Baird.