Global Financial Services Firm Ranks No. 12 on 2018 List

2018 Fortune 100 Best

MILWAUKEE, February 15, 2018Baird has been named to FORTUNE magazine’s 2018 list of the 100 Best Companies to Work For, ranking No. 12.  Baird, an employee-owned international financial services firm, has been honored on the list for 15 consecutive years.

The 100 Best list is an annual ranking of the top U.S. workplaces based on survey responses from more than 310,000 employees rating their workplace culture on 50-plus elements of the workplace.These include trust in managers, compensation, fairness, camaraderie and workplace traits linked to innovation. The ranking accounted for the experiences of all employees including women, people of color, LGBT individuals, older team members, and disabled employees.

“We are deeply committed to creating a great workplace environment for all of our associates so that they can thrive and provide the best advice and service to our clients,” said Steve Booth, Baird President & CEO. “Being a great place to work is fundamental to who we are as a firm, and we are honored to be recognized by FORTUNE for the past 15 years.”

Here is FORTUNE’s description of Baird:
This global financial services giant defies industry stereotypes by encouraging employees to take time off and ensure their family comes first. Baird folks also have no time for divas: they make sure prospective hires treat everyone… with proper respect. It’s a deal breaker if they don’t. How down to earth is this place? If someone does something particularly selfless, colleagues might say “very Baird.”

“Nearly 100 years ago, our firm was founded with a dedication to doing things the right way,” said Paul Purcell, Chairman of Baird. “As our business has grown, our core values, employee-owned business model, talented team and commitment to being a great place to work have fueled our success.”

By attracting and retaining top talent and through its balanced platform of five strategic businesses, Baird has achieved significant success year-over-year.  Revenues in 2017 exceeded $1.5 billion, the eighth consecutive year of record results, and client assets entrusted to Baird exceeded $200 billion.

“The 2018 100 Best are true leaders,” said Michael C. Bush, CEO of Great Place to Work. “In the face of competition, change, and financial constraints, they consistently prioritize building the trust, pride, and camaraderie that fuels business performance. And they’re doing it at scale for everyone, regardless of who they are or what they do for the organization.”

The 100 Best Companies is one of a series of rankings by Great Place to Work and FORTUNE based on employee feedback from Great Place to Work-Certified™ organizations. Baird also was recently ranked as a Best Workplace for Giving Back by Great Place to Work and FORTUNE.

To read more about Baird’s workplace attributes, see the Great Place to Work Institute’s review of Baird.

About Baird
Baird is an employee-owned, international wealth management, capital markets, private equity and asset management firm with offices in the United States, Europe and Asia. Established in 1919, Baird has nearly 3,500 associates serving the needs of individual, corporate, institutional and municipal clients. Baird has more than $200billion in client assets. Baird is the marketing name of Baird Financial Group. Baird’s principal operating subsidiaries are Robert W. Baird & Co. Incorporated in the United States and Robert W. Baird Group Ltd. in Europe. Baird also has an operating subsidiary in Asia supporting Baird’s investment banking and private equity operations. For more information, please visit Baird’s Web site at

About The FORTUNE 100 Best Companies To Work For®
Great Place to Work based its ranking on a data-driven methodology applied to anonymous Trust Index™ survey responses from more than 310,000 employees at Great Place to Work-Certified organizations with more than 1,000 employees. To learn more about Great Place to Work Certification and recognition on Best Workplaces lists published with FORTUNE, visit

About Great Place to Work®
Great Place to Work is the global authority on high-trust, high-performance workplace cultures. Through its certification programs, Great Place to Work recognizes outstanding workplace cultures and produces the annual Fortune "100 Best Companies to Work For®" and Great Place to Work Best Workplaces lists for Millennials, Women, Diversity, Small & Medium Companies, industries and, internationally, countries and regions. Through its culture consulting services, Great Place to Work helps clients create great workplaces that outpace peers on key business metrics like revenue growth, profitability, retention and stock performance.

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For additional information, contact:
Marianne Foster
Baird Public Relations