Baird's Investment Banking Group is pleased to announce the following transaction:

Date:
November 2021
Company:
EveryMundo, LLC
Description:
Sale to PROS Holdings, Inc.
Sector(s):
Technology & Services
Baird served as financial advisor to EveryMundo, LLC on this transaction

EveryMundo, LLC ("EveryMundo" or the "Company”) has recently announced its sale to PROS Holdings, Inc. (“PROS”) (NYSE:PRO). PROS will pay $80 million in cash at closing, subject to certain customary adjustments, and deliver approximately $10 million in stock in the future, subject to certain conditions.

EveryMundo is a digital offer marketing pioneer that enables brands to broaden their digital reach and deepen customer engagement, pulling them in to direct selling motions to create superior brand experiences and foster loyalty over time. Since its founding, EveryMundo has been relentlessly focused on helping brands like American Airlines, Tennis Australia, Greyhound and JAL Vacations maximize their reach and engagement to foster a direct relationship with customers in any channel in the most flexible and profitable way possible. For example, with airlines, this means being able to quickly and effortlessly publish offers on direct and indirect channels that can bring customers back to owned channels, avoiding the increasing fees charged per offer by Global Distribution Systems that limit reach and erode margin. EveryMundo was founded in 2006 and is based in Miami, Florida.

PROS is a leading provider of SaaS solutions that optimize shopping and selling experiences. Built on the PROS Platform, these intelligent solutions leverage business AI, intuitive user experiences and process automation to deliver frictionless, personalized purchasing experiences designed to meet the real-time demands of today’s B2B and B2C omnichannel shoppers, regardless of industry.

For additional information about this transaction, please contact:

Jordan Klein +1-312-609-4978
Martin Luen +44-20-7667-8381
Eric Winn +1-503-273-4982