Baird's Investment Banking Group is pleased to announce the following transaction:

June 2021
Sale to Spectrum Brands Holdings, Inc.
Baird served as exclusive financial advisor to Rejuvenate on this transaction

For Life Products, LLC (“Rejuvenate”), was recently acquired by Spectrum Brands Holdings, Inc. (“Spectrum Brands”) (NYSE: SPB), for a purchase price of approximately $300 million.

Founded in 1998, Rejuvenate is a fast growing portfolio of cleaning, maintenance, restoration and surface care products for the entire home sold under the Rejuvenate® brand. Rejuvenate® has grown from a single Floor Restorer to a full line of over 50 innovative products designed to clean, restore and protect customers’ homes. Available nation-wide and in Canada, at major blue-chip retail chains, Rejuvenate® has consistently delivered premium products designed to improve the quality of everyday life. Rejuvenate is headquartered in Miramar, Florida.

Spectrum Brands, a member of the Russell 1000 Index, is a leading global branded consumer products and home essentials company focused on driving innovation and providing exceptional customer service. Spectrum supplies residential locksets, residential builders' hardware, plumbing, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest control products, and personal insect repellents. Helping to meet the needs of consumers worldwide, Spectrum Brands offers a broad portfolio of market-leading, well-known and widely trusted brands including Kwikset®, Weiser®, Baldwin®, National Hardware®, Pfister®, Remington®, George Foreman®, Russell Hobbs®, Black+Decker®, Tetra®, Marineland®, Nature's Miracle®, Dingo®, 8-in-1®, FURminator®, IAMS® and Eukanuba® (Europe only), Digest-eeze™, Healthy-Hide®, Littermaid®, Spectracide®, Cutter®, Repel®, Hot Shot®, Black Flag® and Liquid Fence®. Spectrum Brands is headquartered in Middleton, Wisconsin.

For additional information about this transaction, please contact:

Nick Pavlidis +1-312-609-4977
Scott Ehlen +1-312-609-3331
Boris Partin +44-20-7667-8254