A Unique Culture

Baird's Unique Culture

Everything we are, do and hope to achieve at Baird is driven by a straightforward mission:

To provide the best financial advice and service
to our clients and be the best place to work for our associates.


What this means for clients around the world is we strive to help create great outcomes in their financial lives by keeping their interests first – always. It means being committed to honesty, integrity, transparency and teamwork – the ideals our firm was founded on nearly 95 years ago and they continue to make us a great firm to work with today.

They also make us a great place to work. As one of FORTUNE’s 100 Best Companies to Work For® since 2004, Baird attracts many of the best and brightest in the financial services industry. These talented professionals share our values, our beliefs and an owner’s interest in our clients’ success. So you can trust that everyone at Baird is passionate about what we do for you, and doing it very well.