Consumer/Retail Analysts

Senior Research Analyst
Active/Outdoor

Mitch is Baird’s senior research analyst covering Active/Outdoor. Prior to joining Baird in 2006, Mitch was a senior analyst covering apparel and footwear brands, as well as specialty retail for D.A. Davidson & Company and Wedbush Morgan Securities. He was also a senior analyst covering apparel brands at A.G. Edwards & Sons. He received a BA in Quantitative Economics and Decision Sciences from the University of California-San Diego and an MS in Finance from the University of Wisconsin-Madison.
 

Senior Research Analyst
Building Products

Pete is Baird’s senior analyst covering General Industrial and Building Products. Prior to joining Baird in 2001, he was an associate director at Fitch for two years. Prior to that, Pete was at KPMG Peat Marwick for six years, leaving as a senior consultant. In both 2007 and 2008, he was ranked by StarMine as a Top 3 Estimator in the Machinery Industry. Pete received a BS in Accountancy from the University of Illinois at Urbana-Champaign and an MBA in Finance and Management & Strategy from Northwestern University.
 

Erika K. Maschmeyer, CFA
Senior Research Analyst
Consumer and Retail

Erika Maschmeyer is Baird’s senior analyst covering Consumer and Retail. Prior to joining Baird in 2006, she was an assistant vice president in the Real Estate Investment arm of Zurich Financial Services and was an associate intern in research and strategy at LaSalle Investment Management. Erika received a BA in Psychology with a minor in Economics from Denison University, and an MBA from the University of Chicago in Finance, Accounting and Economics.

Director of Research Operations
Senior Research Analyst
Consumer & Automotive Services

Craig Kennison is Baird’s senior analyst covering Consumer and Automotive Services. Prior to joining Baird in 1999, Craig worked in marketing and sales for the Eureka Company (now Electrolux Home Care Products). Craig received a BA in Economics, English and Philosophy, and an MBA in Finance from the University of Wisconsin, where he is an alumnus of the Applied Security Analysis Program. Craig is also the Director of Research Operations.

Associate Director of Research
Senior Research Analyst
Restaurants

David Tarantino is Baird’s senior analyst covering Restaurants as well as the Associate Director of Research. Prior to joining Baird in 2003, he held a variety of positions in Brand Management and Product Development at The Procter & Gamble Company. David received a BS in Chemical Engineering from the University of Notre Dame and an MBA with concentrations in Finance and Accounting from the University of Chicago Graduate School of Business.