BVP portfolio company edo Raises $15M Series C Financing
edo Raises $15 Million in Series C Financing to Transform Payments and Advertising
NASHVILLE, Tenn. and CHICAGO, Sept. 13, 2012
edoSM, the leader in personalized card-linked offers, announced a $15 million Series C financing agreement led by VantagePoint Capital Partners with participation from Baird Venture Partners and its other existing investors. edo will use the proceeds to accelerate adoption of its platform for delivering instantly redeemable offers, tailored to customers’ shopping habits, through credit cards, debit cards and mobile devices. In addition, edo will step up growth efforts across the local small and medium business (SMB) market to scale the reach of the edo offer and content network through partnerships with merchant acquirers, mobile payment providers and media publishers. This Series C round brings the company’s total financing to date to $54.3 million.