Morningstar Report Ranks Baird Funds #3 of 150 Fund Firms

MILWAUKEE, September 26, 2017 – Employee-owned Baird announced today that a recent report from Morningstar ranked the Baird Funds #3 out of the top 150 Fund Families. The report was published for financial professionals. 

In its analysis about Baird, Morningstar stated, "This employee-owned entity's asset management division encourages investor-first principles by maintaining low fees, investing in core competencies, and developing straightforward lineups of investment products."

Said Mary Ellen Stanek, Managing Director, Chief Investment Officer, and President of the Baird Funds, "We are proud to rank so highly on this list. We've aligned our interest with investors and focus on providing quality investment products at a reasonable cost that can consistently meet our client's expectations." For a complete list of the Baird Funds, visit

In comparing the largest 150 fund families, the report's author Michael Laske noted, "When Morningstar evaluates fund families, our research analysts strive to identify which firms are in business to maximize their own profits and which firms build a fiduciary relationship with their investors." Morningstar evaluated factors including analyst rating upgrades and downgrades, assets managed that receive a medalist rating, parent analysis/rating, fees, cash flows, fund liquidations/mergers, manager investment, manager retention, manager tenure, market share, organic growth rate, scorecard rank and success ratio. For more information regarding the ranking entity, category, time frame, criteria, sales loads and yields taken into account and the fact that past performance is no guarantee of future results, please review the Morningstar Fund Family 150 report from July 1, 2017. This includes also the data and calculations associated with the rankings.


About Baird Advisors
Baird Advisors is Baird's fixed income asset management division and advisor to the Baird Bond Funds. The group manages more than $57 billion in taxable and tax-exempt fixed income portfolios including Baird Core Plus Bond Fund, Baird Aggregate Bond Fund, Baird Short-Term Bond Fund, Baird Intermediate Bond Fun, Baird Ultra Short Bond Fund, Baird Short-Term Municipal Bond Fund, Baird Core Intermediate Municipal Bond Fund, and Baird Quality Intermediate Municipal Bond Fund. For more information, visit

About Baird Equity Asset Management
Baird Equity Asset Management is Baird's equity asset management division and advisor to the Baird equity funds. The group manages equity funds including Global Growth Fund, International Growth Fund, Large Cap Fund, Mid Cap Fun, Small/Mid Cap Fund and Small Cap Value Fund. For more information, visit

About Baird
Baird is an employee-owned, international wealth management, capital markets, private equity and asset management firm with offices in the United States, Europe and Asia. Established in 1919, Baird has more than 3,400 associates serving the needs of individual, corporate, institutional and municipal clients. Baird has $171 billion in client assets. Committed to being a great place to work, Baird ranked No. 4 on FORTUNE's 100 Best Companies to Work For in 2017 – its 14th consecutive year on the list. Baird is the marketing name of Baird Financial Group. Baird's principal operating subsidiaries are Robert W. Baird & Co. in the United States and Robert W. Baird Group Ltd. in Europe. Baird also has an operating subsidiary in Asia supporting Baird's investment banking and private equity operations. For more information please visit Baird's Web site at

For additional information, contact: 
Jody Lowe


Past performance does not guarantee future results.

Investors should carefully consider investment objectives, risks, charges and expenses. This and other important information is contained in the fund prospectuses and summary prospectuses, which can be obtained from a financial professional and should be read carefully before investing.

Morningstar selected the 150 largest holders of investor assets in funds or ETFs which comprises 97% of investor assets in the U.S. market as of July 1, 2017. These are reviewed and ranked using only relative measures from 1-150. This is not divided into categories for comparison and is not based on returns.

Criteria used include Morningstar ratings including parent ratings (positive, neutral, negative) medalist percentage. Quantitative rankings expressed as a 1-150 rank, market share, number of funds/ETFs in the fund family, flows (quarterly and annually), organic growth rate, fund liquidations and mergers percentage. Qualitative Comparisons expressed as low, average and high within 150 for fees and expressed as above average or below average for manager retention, manager tenure, manager investment and success ratio.

Parent rating – The positive, neutral, or negative parent rating assigned by Morningstar's manager research group; If Morningstar does not provide qualitative coverage, the parent rating provided by the Morningstar Quantitative Rating (MQR) is displayed.

Medalist % – The total net assets in funds/ETFs that receive a medalist rating from Morningstar's manager research group or the Morningstar Quantitative Rating as a percentage of total net assets in all funds/ETFs at the fund family.

Market Share – The total assets under management for funds and ETFs in the U.S. market for a fund family. 

Number of Funds/ETFs – The total number of funds and ETFs offered within the U.S. market by a fund family.

Flows (Quarter) – The estimated flow into or out of all funds and ETFs provided by a fund family during the trailing quarter.

Flows (Year) – The estimated flow into or out of all funds and ETFs provided by a fund family during the trailing year.

Organic Growth Rate (Year) – The estimated net flow over the trailing year divided by beginning total net assets.

Fund Liquidations & Mergers % – The fund family's total number of fund liquidations and mergers during the trailing five years as a percentage of funds offered in the U.S. market.

Fees – The fund family's Firm Average Fee Level compared to the average of all U.S. fund families.

Manager Retention – The fund family's Firm Manager Retention Rate during the trailing five years compared to the average of all U.S. fund families.

Manager Tenure – The fund family's Firm Average Manager Tenure for the longest-tenured manager of each fund compared to the average of all U.S. fund families.

Manager Investment – The fund family's Firm Manager Investment represents the percentage of fund assets with at least one manager investing $1 million, compared to the average of all U.S. fund families.

Success Ratio – The fund family's Firm Risk-Adjusted Success Ratio during the trailing five years compared to the average of all U.S. fund families.