Baird Capital Portfolio Company BrightTag Changes Name to Signal, Unveils Industry’s First Open Data Platform

Baird Capital portfolio company BrightTag has changed its name to Signal to reflect its focus on helping marketers strengthen the signals between brands and customers, and has also unveiled the industry’s first Open Data Platform, a patented suite of products that helps brands make their data and marketing technologies work better together to drive increased engagement, loyalty and conversions.

For more information, please read Signal's press release.