Baird Advises Greg Norman Company on Joint Venture with ABG for Iconic Shark Brand

March 29, 2017

Baird Global Investment Banking recently advised the Greg Norman Company (GNC) on its joint venture with Authentic Brands Group (ABG) to own and manage the iconic shark brand. Through the deal, the brand development company ABG and the legendary golfer’s diversified investment business will join forces to expand licensing, endorsements and partnership opportunities.

Greg Norman

Baird’s Global Consumer Investment Banking group has a strong and growing track record of advising Consumer companies – recent examples include Ogio, Mitchell & Ness and Collective Brands – on transactions involving licensing relationships.

OGIO Mitchell & Ness  Collective Licensing International

“Licensing agreements are often critical components to a company’s global performance and success. However, licensing agreements can add significant complexities to an M&A process, and not every investment bank is equipped to successfully navigate various motivations and economic interests of multiple constituents,” says Joe Pellegrini, Managing Director on Baird’s Global Consumer Investment Banking team. “There are no ‘cookie cutter’ or one-size-fits-all solutions. Each assignment needs to be assessed with a fresh set of eyes and uniquely approached. Given our wide range of transaction experience, Baird has successfully navigated transaction complexities to benefit our clients – like the Greg Norman Company – and deliver quality outcomes.”

For a complete list of Baird transactions, please visit