Baird Cookies Policy

What is a Cookie?

A cookie is a small text file sent from a website and stored on your computer or mobile device while you are using the site. It enables the website to remember your actions and preferences over a period of time.

If you are not familiar with cookies, you can find more detailed information about them here

How do we use Cookies?

We use our own first party cookie to collect information about visitor behaviour on our website through Google Analytics. A JavaScript tag that is stored within the page code of the website collects information including, (but not limited to), the pages you visit, how long you are on the site, how you arrive at the site, generic demographic information (not personally identifiable) and links that you click on.

This information is then stored by Google Analytics for analysing visitor behaviour to our site. The collected data is not tied to any personally identifiable information, and Baird does not collect or store personally identifiable information thus cannot use the data to identify you.

Four types of cookies are used by Google Analytics:

  • __utma Cookie A persistent cookie - remains on a computer, unless it expires or the cookie cache is cleared. It tracks visitors. Metrics associated with the Google __utma cookie include: first visit (unique visit), last visit (returning visit). This also includes Days and Visits to purchase calculations which afford ecommerce websites with data intelligence around purchasing sales funnels.
  • __utmb Cookie & __utmc Cookie These cookies work in tandem to calculate visit length. Google __utmb cookie demarks the exact arrival time, then Google __utmc registers the precise exit time of the user. Because __utmb counts entrance visits, it is a session cookie, and expires at the end of the session, e.g. when the user leaves the page. A timestamp of 30 minutes must pass before Google cookie __utmc expires. Given__utmc cannot tell if a browser or website session ends. Therefore, if no new page view is recorded in 30 minutes the cookie is expired.
  •   __utmz Cookie Cookie __utmz monitors the HTTP Referrer and notes where a visitor arrived from, with the referrer siloed into type (Search engine (organic or cpc), direct, social and unaccounted). From the HTTP Referrer the   __utmz Cookie also registers, what keyword generated the visit plus geolocation data.  This cookie lasts six months.
  • __utmv Cookie Google __utmv Cookie lasts "forever". It is a persistant cookie. It is used for segmentation, data experimentation and  the __utmv works hand in hand with the   __utmz cookie to improve cookie targeting capabilities.

Our site does not use any additional cookies.

Social Network Cookies

Baird websites may offer the opportunity to "Like", "Follow" or "Share" site content via social networks. These networks almost always use cookies. If you are a member of one or more of the following social networks and do not want the social network cookies to be placed on your system, we suggest that you refrain from using such sharing tools.

Your consent

Currently Baird operates an 'implied consent' policy which means that by using our website you agree to the Baird Cookies Policy and you consent to our use of cookies in accordance with the terms of the policy.

If you do not agree you can do one of the following:

  • Stop using our website and delete any cookies that may have been stored on your computer on your arrival to our site;
  • You can also block all cookies or block only third party cookies, or alternatively, clear all cookies once you have closed your browser;
  • You can browse the site using your browser's anonymous usage setting ("Incognito in Chrome, "InPrivate" in Internet Explorer, "Private Browsing" in Firefox and Safari etc). The help section of your specific browser will aid you in selecting these settings.

If you block or delete any cookies you may have to manually adjust some preferences every time you visit the site and some services and functionalities may not work.

Last updated: August 2016