Baird Cookies Policy

Robert W. Baird & Co. Incorporated Cookies Policy

Our use of cookies and other information-gathering technologies

A "cookie" is a small text file which is stored on the user's hard drive or mobile device. Cookies perform a number of functions associated with browsing websites and are used for a variety of different purposes, such as tracing users from page to page on an internet site, thereby enhancing a user's browsing experience. They are generated by web servers when the user enters an internet page, and are passed to the user's computer or mobile device and stored for subsequent future access. If you are not familiar with cookies, you can find more detailed information about them here http://www.aboutcookies.org.

We use our own first party cookie to collect information about visitor behaviour on our website through Google Analytics. A JavaScript tag that is stored within the page code of the website collects information including, (but not limited to), the pages you visit, how long you are on the site, how you arrive at the site, generic demographic information (not personally identifiable) and links that you click on.

This information is then stored by Google Analytics for analysing visitor behaviour to our site. The collected data is not tied to any personally identifiable information, and Baird does not collect or store personally identifiable information thus cannot use the data to identify you.

We only use cookies in certain areas of this website (the "Baird Website") and the purposes for which they are used are detailed below. You are not obliged to accept a cookie and you can modify your browser so that it will not accept cookies. However, if you do so this may affect your browsing experience and certain functions within the website may not work.

The Baird Website uses the following cookies:

Session cookies

Session cookies are used to temporarily store information about logged in users. These cookies do not collect information from the user's computer, and do not identify the user. We use the following session cookies:

  •  "ASP.Net_SessionId": this cookie helps to identify each browser session on the server so that the user has an uninterrupted journey through the Baird Website. It expires automatically when the session ends.
  • "ASPXAUTH": this cookie concerns the part of the Baird Website that requires a username and password authentication. It determines that a user is logged in. When the user logs out, the cookie expires.
  • "ARRAffinity": these cookies are set by our hosting provider to help load pages efficiently by routing users to the same server consistently. They expire as soon as you close your browser.
  • We use "Baird#lang" to remember the language in which a user is browsing the Baird Website.

Permanent cookies

Permanent cookies are used to enhance a user's browsing experience by "remembering" that user on subsequent visits.

  • We use the "recentOffice" and "recentPeople" cookies to speed up navigation by giving you the option to return to pages you have already visited. The cookies expire one year after the last page was requested.
  • "SC_Analytics_Global_Cookie": this persistent cookie identifies repeat visits from a single user. The cookie expires one year after the last page was requested.
  • "SC_Analytics_Session_Cookie": this cookie is used to collect anonymised information about how visitors use the site, including the number of visitors, where visitors have come from before coming to the site and the pages they visit on the site. The cookie expires one year after the last page was requested.

Acceptance of cookies

We use "CookieAccepted" to record whether a user has accepted the cookie policy. The cookies expire one year after the last page was requested.

Verification cookie

To protect the security of the Baird Website, we use the "_requestverificationtoken" cookie. This cookie verifies a visitor's identity in order to prevent "Cross-Site Request Forgery" attacks, where unauthorized commands are transmitted from a user that the website trusts.

Social Network Cookies

Baird websites may offer the opportunity to "Like", "Follow" or "Share" site content via social networks. These networks almost always use cookies. If you are a member of one or more of the following social networks and do not want the social network cookies to be placed on your system, we suggest that you refrain from using such sharing tools.

Generic Google Analytics cookies

These cookies are used by Google Analytics, which monitors traffic levels, search queries and visits to our website. Google Analytics stores internet protocol ("IP") addresses on its servers in the US. An IP address is a unique number assigned to each device (such as your computer) that allows it to communicate with other devices on a computer network (such as modems, printers or other computers). Neither Baird nor Google associate your IP address with any information that can identify the user personally.

These cookies enable Google to determine whether you are a return visitor to the site, and to track the pages that you visit during your session.

Four types of cookies are used by Google Analytics:

  • __utma Cookie A persistent cookie - remains on a computer, unless it expires or the cookie cache is cleared. It tracks visitors. Metrics associated with the Google __utma cookie include: first visit (unique visit), last visit (returning visit). This also includes Days and Visits to purchase calculations which afford ecommerce websites with data intelligence around purchasing sales funnels.
  • __utmb Cookie & __utmc Cookie These cookies work in tandem to calculate visit length. Google __utmb cookie demarks the exact arrival time, then Google __utmc registers the precise exit time of the user. Because __utmb counts entrance visits, it is a session cookie, and expires at the end of the session, e.g. when the user leaves the page. A timestamp of 30 minutes must pass before Google cookie __utmc expires. Given__utmc cannot tell if a browser or website session ends. Therefore, if no new page view is recorded in 30 minutes the cookie is expired.
  •   __utmz Cookie Cookie __utmz monitors the HTTP Referrer and notes where a visitor arrived from, with the referrer siloed into type (Search engine (organic or cpc), direct, social and unaccounted). From the HTTP Referrer the   __utmz Cookie also registers, what keyword generated the visit plus geolocation data.  This cookie lasts six months.
  • __utmv Cookie Google __utmv Cookie lasts "forever". It is a persistent cookie. It is used for segmentation, data experimentation and  the __utmv works hand in hand with the   __utmz cookie to improve cookie targeting capabilities.

Currently Baird operates an 'implied consent' policy which means that by using our website you agree to the Baird Cookies Policy and you consent to our use of cookies in accordance with the terms of the policy.

If you do not agree you can do one of the following:

  • Stop using our website and delete any cookies that may have been stored on your computer on your arrival to our site;
  • You can also block all cookies or block only third party cookies, or alternatively, clear all cookies once you have closed your browser;
  • You can browse the site using your browser's anonymous usage setting ("Incognito in Chrome, "InPrivate" in Internet Explorer, "Private Browsing" in Firefox and Safari etc.). The help section of your specific browser will aid you in selecting these settings.

If you block or delete any cookies you may have to manually adjust some preferences every time you visit the site and some services and functionalities may not work.

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