Ratings

"Rating" refers to the performance rating applied by the Baird analyst that indicates their professional expectation of the performance of a company’s stock.

You can sort by Rating two ways

Within the list of headlines by clicking on a Rating within the Rating column; this will bring up all reports with that same rating
In the Advanced Search area, you can search for a report by a selected Rating by clicking on the drop-down arrow in the box to select from the list of Ratings

Ratings

Outperform (O)
Expected to outperform on a total return, risk-adjusted basis the broader U.S. equity market over the next 12 months.

Neutral (N)
Expected to perform in line with the broader U.S. equity market over the next 12 months.

Underperform (U)
Expected to underperform on a total return, risk-adjusted basis the broader U.S. equity market over the next 12 months.