For most investors, making money isn’t an objective in and of itself. Returns are a means to an end –
a way to ensure you can achieve the things you want for yourself, your loved ones and the causes you care about.
In this light, it’s easy to understand why preserving wealth is such an important concern, especially amid the kind of volatility and uncertainty the investment markets have seen over the past decade.
At Baird, we look at wealth management first and foremost as risk management. An intimate understanding of your goals, concerns, risk tolerance and time horizon informs every investment we recommend and every piece of advice we give. Because we know our job isn’t simply to help get you where you want to go; it’s also to help you avoid unpleasant surprises along the way.
Keeping the Big Picture in Focus
With award-winning equity research and expertise on the ground in the United States, Europe and Asia, Baird has the truly global perspective and deep investment knowledge you need to navigate the evolving world marketplace. And our dedicated experts in financial, estate and tax planning partner with your Financial Advisor to put that knowledge to work toward your specific goals.
A Wealth of Insight
Baird’s investment and wealth management experts often publish their perspectives on developments in the marketplace or wealth management ideas. Below you can find links to our latest insights:
• The Importance of Asset Allocation
• How Your Mind Plays Tricks on You: Lessons From Behavioral Finance
• The (Un)Reliability of Past Performance
• Closed-End Funds: Opportunities and Challenges in a Unique Market
• The Truth about Top-Performing Money Managers
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