Industry Takeaways: Beauty Connect LA 2023
We recently attended the Beauty Connect conference in Los Angeles, which was well attended by brand founders, investors and service providers. This conference struck us as a little bit different from other beauty industry conferences that we have attended this year, as the presentations and panels focused a bit more on how brands can turn challenges into opportunities when it comes to (i) developing a brand identity, (ii) ensuring that marketing investments are effective, (iii) the importance of having a clear (but flexible) distribution strategy and (iv) leveraging technology to promote more sustainable product formulation.
Key Takeaways
- Establishing Your Brand Identity is Critical, So is Sticking With it
- Investing in Marketing Can Be Impactful, But Being Thoughtful About Marketing Makes All the Difference
- Distribution: the Importance of Omni-channel is a Given; the Importance of a Distribution Strategy is Less Well-understood
- Leveraging Technology to Promote More Sustainable Product Formulations
