Here's the Deal
 

Baird's Investment Banking Group is pleased to announce the following transaction:

April 2011


RC2 Corporation
Sale to TOMY COMPANY, LTD.
$644.0 Million


Baird served as the exclusive financial advisor to RC2 Corporation


RC2 Corporation (“RC2” or the “Company”) (formerly NASDAQ:RCRC) recently completed its previously announced acquisition by TOMY COMPANY, LTD, (“Tomy”) (TSE:7867), a Japan-based leading global toy and infant products company. Tomy acquired RC2 for $27.90 per share, representing an equity value of approximately $644 million.

RC2 is a U.S.-based leading designer, producer and marketer of a broad range of high-quality, innovative products for mothers, infants and toddlers, as well as toys and collectible products for preschoolers, youths and adults. RC2’s mother, infant, toddler and preschool products are primarily marketed under its Learning Curve® family of brands, which includes The First Years®, Lamaze® and JJ Cole® Collections brands, as well as popular and classic licensed properties such as Thomas & Friends, Bob the Builder, Special Agent Oso, Chuggington, Dinosaur Train, John Deere, Disney’s Winnie the Pooh, Princesses, Cars, Fairies and Toy Story, Ziploc and other well-known properties. RC2 markets its youth and adult products primarily under the Johnny Lightning® and Ertl® brands. RC2 reaches its target consumers through multiple channels of distribution throughout North America, Europe, Australia, Asia Pacific and South America.

Tomy is Japan’s largest global toy and children's merchandise company with 25 subsidiaries and affiliated companies worldwide. Acquiring RC2 allows Tomy to better leverage its leading position in Japan by expanding globally and increasing its geographic diversification. Tomy is among the top five traditional toy companies in the world and has gained prominence in the U.S. toy market since the 1970s with the establishment of Tomy Corporation in 1973. RC2’s market-leading position will not only complement and strengthen Tomy’s existing U.S. business, but will also form one of the strategic pillars of Tomy’s global business platform.

For additional information about this transaction, please contact:
Managing Director, Director of Investment Banking
414.298.7661
Managing Director
312.609.4923
Vice President
312.609.4475
Vice President
312.609.4940

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