Here's the Deal
 

Baird's Investment Banking Group is pleased to announce the following transaction:

September 2007


Heartland Payment Systems, Inc.
Follow-on Offering
$167.2 Million


Robert W. Baird & Co. served as a co-manager on this offering.


Heartland Payment Systems, Inc. (NYSE:HPY) recently completed a secondary offering of 6.3 million shares of its common stock at a price of $26.34 per share. The total transaction size was $167.2 million and generated gross proceeds of $160.5 million. Approximately 99% of the shares in the offering were offered by Greenhill Capital Partners, L.P. and its affiliates, LLR Equity Partners, L.P. and its affiliates, and members of the company's management. The remaining shares were offered by Heartland Payment Systems, Inc. All over allotments were exercised.

Heartland provides bank card payment processing services to merchants in the United States. This involves facilitating the exchange of information and funds between merchants and cardholders’ financial institutions, providing end-to-end electronic payment processing services to merchants, and offering risk management. Heartland’s end-to-end payment processing services to merchants include merchant set-up and training, transaction authorization and electronic draft capture, clearing and settlement, merchant accounting, and merchant assistance and support. The Company provides additional services to its merchants, such as payroll processing, gift and loyalty programs, and paper check processing. Heartland also sells and leases point-of-sale devices and supplies.

For additional information about this transaction, please contact:
Managing Director
(414) 298-7660

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