Baird Capital Portfolio Company BrightTag Announces $27M Funding, Patent and Partnership with Yahoo! JAPAN

CHICAGO – Nov. 15, 2013
BrightTag, one of the world’s leading marketing technology platforms, today announced a new $27 million round of funding led by Yahoo! JAPAN, which invested in the company after selecting BrightTag’s newly patented Fuse™ technology to power its breakthrough data management platform (DMP).

All current investors participated in the new financing, including Baird Capital, EPIC Ventures, I2A, Pritzker Group Venture Capital and TomorrowVentures. BrightTag will use the funds to accelerate the development of its patented technology and grow its sales efforts in Asia-Pacific, Europe, Latin America and the U.S.

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