Baird Capital Portfolio Company Eckler's Acquires Thunderbird Sanctuary

TITUSVILLE, FL, August 2, 2013

Baird Capital, the direct private investment arm of Robert W. Baird & Co., announced today that its portfolio company Eckler’s has acquired Thunderbird Sanctuary (T-Bird Sanctuary), a leader in the classic Thunderbird restoration parts and accessories market. T-Bird Sanctuary’s offerings will be combined with the classic Thunderbird parts currently offered by the MAC’s Auto Parts division of Eckler’s, resulting in a comprehensive selection of Thunderbird parts, covering all production years from 1955 through 1979. The financial terms of the deal were not disclosed.

Titusville, Fla.-based Eckler’s is a multi-channel, direct-to-consumer marketer of restoration parts and accessories for classic and enthusiast vehicles, including Chevrolet Corvette, Classic Chevys from the 1950’s, Camaro, Impala, El Camino and Ford Sedan.

“With the acquisition of T-Bird Sanctuary, we can now ensure that Thunderbird enthusiasts have one place to go for the broadest selection and the best on-hand inventory and technical support,” said Eckler’s CEO Matt Jordan. “We want to make it easy to find and obtain the parts they need so they can focus on enjoying these incredible cars.” <?p >

“Eckler’s acquisition of T-Bird Sanctuary combines two strong brands in the growing Ford product segment, and we expect integration with MAC’s to be virtually seamless,” said Gordon Liao, Principal in Baird Capital’s U.S. Private Equity group. “The near-term market trends are very favorable and we believe the company is well positioned for continued growth within its existing customer base and through future acquisitions.”


About Baird Capital Baird
Capital makes venture capital, growth equity and private equity investments in strategically targeted sectors around the world. Since 1989, Baird Capital’s U.S. Private Equity group has invested in growing and profitable lower-middle-market companies in the Business Services, Healthcare, and Industrial and Consumer Products sectors. Having invested in more than 260 companies over its history, Baird Capital partners with entrepreneurs and, leveraging its executive networks, strives to build exceptional companies. Baird Capital provides operational support to its portfolio companies through teams on the ground in Asia, a proactive portfolio operations team and a deep network of relationships who together strive to deliver enhanced shareholder value. Baird Capital is the direct private investment arm of Robert W. Baird & Co. For more information, please visit

For additional information contact:

Angela Pittman Taylor
Baird Public Relations

Gordon Liao
Baird Capital