Baird Capital Completes Investment in

MADISON, WIS., Nov. 20, 2013, a cloud-based healthcare technology company, announced today it has closed a Series A financing round co-led by Baird Capital’s venture capital group, Arthur Ventures and Chicago Ventures, with participation from the State of Wisconsin Investment Board, Gener8tor, Angels on the Water and other individual investors. The company will use the proceeds from the financing to accelerate the development of its technology platform, by scaling pilots with current enterprises, expanding product features and services, as well as integrating additional value-add content and services partners.

Madison-based has developed a cloud-based technology platform to simplify and accelerate the development of mobile healthcare applications for healthcare payers, providers and software vendors. The company’s platform streamlines the application development process by providing scalable, HIPAA compliant cloud infrastructure along with enhanced healthcare data access and management. is a recent graduate of Wisconsin-based Gener8tor, an accelerator program with locations in Milwaukee and Madison, Wis., that provides funding and mentorship to early-stage companies.

“We are very excited to partner with Baird Capital given their significant experience and network within healthcare,” said CEO Travis Good, M.D. “The investors bring a wealth of knowledge and resources that will play a major role in the future growth of our company.”

“Increasingly, the global healthcare market is developing and leveraging mobile applications to enhance patient engagement, data collection and wellness initiatives,” said Don Layden, Venture Partner with Baird Capital. “ helps application developers meet this need for providers, payers and software vendors by offering a secure, HIPAA-compliant infrastructure as well as healthcare-specific data interoperability and management.”

As part of this financing, Layden and James Burgum, Managing Partner with Arthur Ventures, will join the board of directors.

About Baird Capital
Baird Capital makes venture capital, growth equity and private equity investments in strategically targeted sectors around the world. Baird Capital’s venture team invests in early and expansion-stage technology-enabled services and healthcare companies. Having invested in more than 270 companies over its history, Baird Capital partners with entrepreneurs and, leveraging its executive networks, strives to build exceptional companies. Baird Capital is the direct private investment arm of Robert W. Baird & Co. For more information, please visit

Catalyze offers compliant, cloud-based software for the healthcare industry and simplifies health app development. Catalyze hosted infrastructure breaks down barriers to consumer engagement and helps enterprises manage relationships with consumers. For more information, please visit .

For additional information contact:

Angela Pittman Taylor
Baird Public Relations

Jim Pavlik
Baird Capital

Marcia Noyes
Catalyze Public Relations